Written from the inside
The People Behind The Content
The ContentClicks team writes from direct experience helping plastic surgeons, dentists, and aesthetic clinics across Australia, the US, and Singapore grow their patient base, reduce compliance risk, and build a digital presence that holds up to scrutiny.
Our Authors are Content Writers, Practitioners, Technologists and even CEOs; drawing from their experience to give you real information.
HIPAA Compliant Texting: What Plastic Surgery Practices Can Send, and What Needs Consent
HIPAA compliant texting for plastic surgery practices: what you can send, what needs patient consent, and where the TCPA catches promotional texts.
FTC Endorsement Guidelines: What US Aesthetic Practices Can and Cannot Say
FTC endorsement guidelines cover staff reviews, influencer gifting and patient testimonials. Here is what US practices must disclose and what is banned.
Choosing an Email Marketing Platform: Start With the Fine Print, Not the Features
Which email marketing platform should your practice use? What you are billed for, whether your patient list is allowed on it, and where it is stored.
Dental Website Design: Why Beautiful Isn’t the Same as Booked
A beautiful website doesn't equal bookings. Learn how your website can be optimised to help earn you critical bookings.
How to Respond to Google Reviews: A Guide for Australian Healthcare Practices
How to respond to Google reviews as an Australian health practice without breaching AHPRA testimonial rules or the Privacy Act
Google Ads for Dentists: How Australian Practices Run Campaigns That Convert and Comply
Google Ads for dentists: how Australian practices run campaigns that book patients and comply with AHPRA and TGA advertising rules
The Australian Dental Website Benchmark
Australia is having a Census, so we thought why not run a census on Australian Dentists. Here are the results of our Benchmark study into Dental Websites, what is working and what
The TGA Just Took a Pharmacy to Federal Court – Here’s why that Matters
The TGA's new guidance names the exact terms, images and booking flows that breach the rules on advertising prescription medicines. What clinics must change.
How to Increase Website Conversion Rate | Australian Clinics
How to increase website conversion rate when AHPRA rules out testimonials and urgency. Speed, mobile, forms and compliant trust signals for Australian clinics.
