Australian Financial Services Marketing

Marketing built for Australian
financial services.

We help super funds, advice firms, fund managers, and fintechs build credible marketing that generates real pipeline. ASIC-aware. Results-focused.

$4.2bn
Client FUM influenced by our campaigns
53%
Average increase in qualified pipeline
90+
Australian financial services clients
Our Experience
Telstra
Colonial
Deloitte
Commonwealth
IBM
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The Problem

Generic marketing doesn't work in Australian financial services.

Your buyers are sophisticated. Retail clients have been burned by the Royal Commission. Wholesale investors have seen every pitch deck. Both groups can spot a campaign built by someone who doesn't know the sector.

Most agencies haven't sat through an ASIC review, don't understand the advice fee disclosure rules, and have no idea what a PDS is.

  • Campaigns that attract leads who aren't AFSL-eligible
  • Content flagged by your compliance team before it goes live
  • Agencies who learn the super and advice landscape on your dollar
  • Vanity metrics that don't connect to FUM or revenue
Our Answer

Specialist marketing that speaks to Australian financial buyers.

We work exclusively with financial services firms in Australia. Our team understands the post-Hayne environment, ASIC's marketing expectations, and what it takes to build trust with retail clients, wholesale investors, and financial advisers alike.

  • ASIC-compliant content that still converts
  • Campaigns built around real adviser and investor buying cycles
  • Messaging that accounts for retail vs. wholesale distinctions
  • Reporting tied to FUM growth and pipeline, not click-throughs
Superannuation Financial Advice Fund Management Retail Banking Life Insurance Mortgage Broking Fintech Private Credit Superannuation Financial Advice Fund Management Retail Banking Life Insurance Mortgage Broking Fintech Private Credit Superannuation Financial Advice Fund Management Retail Banking Life Insurance Mortgage Broking Fintech Private Credit
What We Do

Six practices.
One clear focus.

Every service was designed around the specific needs of Australian financial services marketing — not adapted from a generic agency model.

01

Demand Generation

Full-funnel campaigns that build pipeline with the right advisers, wholesale investors, and fund allocators. Paid, organic, and ABM working together.

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02

Content & Thought Leadership

Research reports, white papers, and market commentary that positions your firm as the authority advisers and allocators turn to first.

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03

Paid Media

Precision targeting across LinkedIn, programmatic, and search. Every dollar tracked back to pipeline, not impression share.

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04

Brand Strategy

Positioning, messaging, and visual identity for Australian financial firms that need to stand out in a sector where trust is everything and differentiation is rare.

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05

Marketing Technology

CRM strategy, marketing automation, and data infrastructure that connects your marketing to commercial outcomes — and satisfies your compliance requirements.

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06

ASIC-Ready Creative

Design and copy built for regulated environments. We know what ASIC expects from financial promotions and we build it in from day one — no rework after compliance review.

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Proven Results

Numbers, not narratives.

Three recent Australian client outcomes. Named sectors, real figures, specific timeframes.

Fund Manager · Sydney
287%
increase in inbound from financial advisers
Thought leadership programme and LinkedIn paid strategy. 9-month campaign targeting adviser networks across the east coast, including AFSLs and licensee groups.
Industry Super Fund · National
$220m
in net new member contributions attributable to marketing
Member acquisition campaign targeting working Australians aged 28 to 45. Combination of digital, employer partnerships, and content across 11 months.
Wealthtech · Series A
7 wk
to first qualified pipeline after launch
Go-to-market strategy and demand generation for an advice technology platform targeting licensed advice practices. AFSL-aware targeting from day one.
Get in Touch

Tell us about your growth challenge.

We run a short strategy call to understand your firm, your market, and where your marketing is falling short. No pitch deck. No hard sell. Just a straight conversation about what you need.

hello@contentclicks.co
(02) 4601 5834
Sydney · Melbourne · Singapore · New York

We respond within one business day. No spam, no auto-sequences.

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