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Marketing for regulated and professional industries

You're good at what you do. Your marketing should show it.

We build marketing for established businesses in regulated and high-trust industries, across Australia, the United States and Singapore. More of the right clients, and not one line that puts you at risk with a regulator or a referrer.

See If We're a Fit
300+
Successful
Projects
40+
Combined Years in Regulated Industries
98%
Client Retention
AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·

Who We Work With

Marketing that works
inside your
regulatory world.

Not around it. Every piece of content we produce is built inside the compliance framework of your jurisdiction - AHPRA, HIPAA, TGA, HSA - from the very first brief. Not retrofitted. Not checked at the end. Built that way from the start.

01

Specialty 01

Plastic Surgery

For plastic surgeons across Australia, the United States and Singapore. More qualified consults, fewer wasted appointments, and a digital presence that converts browsers into booked patients. Your reputation took years to build. Your marketing should protect it.

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02

Specialty 02

Dentistry

Compliance-aware content that attracts better-fit patients, reduces no-shows, and builds a digital presence that earns trust before the first appointment. Because an empty chair is not just lost revenue.

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What You Get

Five ways we help
practices grow.

01

Practice Growth Audit & Measurement

Find out exactly where your practice is losing patients and revenue before you spend another dollar on marketing.

02

Social Media & Patient Acquisition

Compliant, consistent content that builds your authority and turns the right attention into booked consultations.

03

Email & Patient Nurture

Keep prospective patients engaged between enquiry and appointment, and bring back the ones who went quiet.

04

Physician Referral & Professional Positioning

Become the specialist other doctors think of first when a patient needs referring.

05

Patient Journey Optimisation

Fix the drop-off between first enquiry and booked appointment with educational content that prepares and converts.

Results

Numbers,
not promises.

Every number here is from a real engagement. We track what actually moves practices forward - not impressions, not likes. Booked patients. Compliance issues resolved. Revenue recovered.

Aesthetic Surgery · Scottsdale, AZ · 10 months

Solo Surgeon, Arizona

Under 50 Instagram followers. A Meta Pixel running without HIPAA-compliant configuration - creating real regulatory exposure. We fixed the liability and built a content system requiring less than 30 minutes of the surgeon's time per week.

  • 63Direct consultation enquiries
  • 4,800Purchase-intent clicks to website
  • +1,240New organic followers in 3 months

General & Cosmetic Dentistry · Sydney · 6 months

Dental Practice, Sydney

Losing younger patients to more digitally visible competitors. No way to measure where new enquiries were coming from. We ran a Practice Growth Audit, launched a compliant content strategy, and built an email sequence for lapsed patients.

  • 58New patient enquiries in 6 months
  • 42Lapsed patients reactivated
  • 3AHPRA compliance issues remediated
COMPLIANCE

Why ContentClicks

Most agencies learn
healthcare marketing.
We started there.

ContentClicks is led by Matt Roberts and Ivan Lusica. Matt built his career inside global regulated industries, holding senior positions at listed multinationals and a sovereign-wealth-backed digital bank in the Gulf. Ivan is a qualified lawyer (LLB, Western Sydney University) who led regulatory interactions at one of Australia's largest investment banks, with earlier roles across Australia's regulated industries, including a services ombudsman. Healthcare advertising is policed harder than most clinic owners realise. AHPRA can prosecute a practitioner up to $60,000 per offence, and now runs AI scans of websites and social media to catch non-compliant copy. In the US, HIPAA annual penalties for poorly configured marketing sites sit in the millions. Most agencies working in this space have never had to think about any of it. We built ContentClicks specifically because they should.

40+ Years

In combined regulated industry leadership

3 Continents

In compliance-governed markets

Building Digital Operations

In compliance-governed markets

Matt Roberts- CEO of ContentClicks, and Ivan Lusica - Co Founder and MD APAC
Read our story →
01

We Know Your Regulatory World

AHPRA, HIPAA, TGA, FTC, HSA — embedded in every workflow from the first draft. Nothing leaves our team without a jurisdiction-specific compliance review.

02

Results You Can Measure

Every piece of content is connected to booked appointments and enquiries. You see exactly what is working. No vanity metrics, no guesswork.

03

A Global Team, Ready to Scale

One agency across AU, US and SG. One compliance framework. No vendor fragmentation, no gaps between markets as your practice grows.

AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·AHPRA Aware·HIPAA Aware·TGA Aware·HSA Aligned·FTC Aligned·Compliance First·Attribution Tracked·Patient Education·

Not sure
where to start?

Get in touch and tell us about your practice. We will come back to you with a clear picture of where the biggest opportunities are. No obligation, no pitch deck.

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Plastic surgeons, cosmetic dentists, and aesthetic clinics trust us to get them found. AI-driven content and marketing, built for the way people search today.

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