Are Internal Slack Messages Discoverable in an Audit?
Are internal Slack messages discoverable in a regulatory audit? See how Australian discovery rules and legal holds apply to your clinic’s chat data.
TGA Advertising Compliance: What the Montu Case Signals for Regulated Health Services
The TGA’s case against Montu shows how internal marketing records and patient testimonials can expose regulated health businesses. Here’s what to get right.
When the Government Can Switch Off Your AI Overnight
AI marketing risk is real: the US just made Anthropic take two AI models offline overnight. Why relying on a single tool is fragile, and how to reduce the risk.
Cosmetic Surgery Trends: Australia Navigates a New Era
Diagnosing the problem is easy. Getting a yes is harder. Here is how to increase dental patient acceptance with clear communication and honest pricing
Dental Testimonial Framework: How to Turn Happy Patients Into New Bookings
Build a dental testimonial framework that actually works. Learn how to collect real patient stories, stay AHPRA compliant, and use testimonials across your marketing to attract more patients to your practice.
What Is Medical Tourism? A Guide for Australians | ContentClicks
What is medical tourism and is it right for Australians? Discover why people travel overseas for treatment, the real risks involved, and why local care is usually the smarter choice
Is it Legal to Use Super for Dental Work? | ATO Rules
Wondering if you can use super for dental work? Learn which treatments the ATO approves on compassionate grounds, what documents you need, and the red flags to avoid before you apply.
The Monthly Newsletter That Actually Gets Read: What Aesthetic Clinics Should Be Sending
EDUCATIONAL The Monthly Newsletter That Actually Gets Read: What Aesthetic Clinics Should Be Sending Matthew Roberts April 28, 2026 · 4 min read Most clinic newsletters end up in the same place. The promotions tab. Or, worse, the bin. Not because the patients do not care about the clinic, they often do, but because the […]
The Aesthetic Clinic Marketing Audit: 10 Signs Your Strategy Will Not Survive the Next Three Years
CATEGORY The Aesthetic Clinic Marketing Audit: 10 Signs Your Strategy Will Not Survive the Next Three Years Matthew Roberts April 25, 2026 · 3 min read Most aesthetic clinics are not losing patients because their treatments are inferior. They are losing them before those patients ever make contact. The way patients find, evaluate, and choose […]
How Australian Plastic Surgeons Can Rank on AI Search Without Breaching AHPRA
EDUCATIONAL How Australian Plastic Surgeons Can Rank on AI Search Without Breaching AHPRA Matthew Roberts April 20, 2026 · 8 min read Patients are increasingly using AI tools to research cosmetic procedures before they ever contact a clinic. They ask ChatGPT what a rhinoplasty recovery looks like. They ask Perplexity which procedures require a specialist […]
