Content Writer / Blog Author
Dr Sandy Adel
BDS (Bachelor of Oral and Dental Medicine and Surgery)
Sandy Adel is a practicing dentist with a Bachelor of Dentistry from Alexandria University and over eight years of clinical experience in general dentistry. She brings that firsthand medical knowledge directly to her writing, which means the content she produces for dental and medical audiences is accurate at the clinical level before it is optimised for anything else.
Before joining ContentClicks, Sandy spent more than four years writing dental copy for practices across the Australian, US, and UK markets, including two years as a dental copywriter at one of Australia’s specialist healthcare marketing agencies. She understands the compliance requirements that shape what dental practices can and cannot say, and her content reflects that. She writes about ethical marketing, realistic patient expectations, and the gap between what clinics promise and what biology can guarantee.
Sandy's Blogs
Dental Website Design: Why Beautiful Isn’t the Same as Booked
A beautiful website doesn't equal bookings. Learn how your website can be optimised to help earn you critical bookings.
Google Ads for Dentists: How Australian Practices Run Campaigns That Convert and Comply
Google Ads for dentists: how Australian practices run campaigns that book patients and comply with AHPRA and TGA advertising rules
How to Increase Website Conversion Rate | Australian Clinics
How to increase website conversion rate when AHPRA rules out testimonials and urgency. Speed, mobile, forms and compliant trust signals for Australian clinics.
Marketing Ideas for Dentists: Get Found, Get Booked, Stay Compliant
Practical marketing ideas for dentists in Australia, from Google Business Profile and local SEO to content, referrals and reminders, all within AHPRA rules.
Dental Social Media Marketing: A Guide for AU Clinics
A practical guide to dental social media marketing for Australian practices. What to post, which platforms matter, and how to stay AHPRA compliant.
Dental Patient Retention Strategies: The Ultimate Guide
Discover proven dental patient retention strategies to elevate your practice. Learn how personalized care and smart digital tools keep patients returning.
Are Internal Slack Messages Discoverable in an Audit?
Are internal Slack messages discoverable in a regulatory audit? See how Australian discovery rules and legal holds apply to your clinic's chat data.
Cosmetic Surgery Trends: Australia Navigates a New Era
Diagnosing the problem is easy. Getting a yes is harder. Here is how to increase dental patient acceptance with clear communication and honest pricing
The True Secret of Increasing Dental Patient Acceptance in Your Practice
Diagnosing the problem is easy. Getting a yes is harder. Here is how to increase dental patient acceptance with clear communication and honest pricing