Content Writer / Blog Author
Dr Sandy Adel
BDS (Bachelor of Oral and Dental Medicine and Surgery)
Sandy Adel is a practicing dentist with a Bachelor of Dentistry from Alexandria University and over eight years of clinical experience in general dentistry. She brings that firsthand medical knowledge directly to her writing, which means the content she produces for dental and medical audiences is accurate at the clinical level before it is optimised for anything else.
Before joining ContentClicks, Sandy spent more than four years writing dental copy for practices across the Australian, US, and UK markets, including two years as a dental copywriter at one of Australia’s specialist healthcare marketing agencies. She understands the compliance requirements that shape what dental practices can and cannot say, and her content reflects that. She writes about ethical marketing, realistic patient expectations, and the gap between what clinics promise and what biology can guarantee.
Sandy's Blogs
Cosmetic Surgery Trends: Australia Navigates a New Era
Diagnosing the problem is easy. Getting a yes is harder. Here is how to increase dental patient acceptance with clear communication and honest pricing
The True Secret of Increasing Dental Patient Acceptance in Your Practice
Diagnosing the problem is easy. Getting a yes is harder. Here is how to increase dental patient acceptance with clear communication and honest pricing
Dental Testimonial Framework: How to Turn Happy Patients Into New Bookings
Build a dental testimonial framework that actually works. Learn how to collect real patient stories, stay AHPRA compliant, and use testimonials across your marketing to attract mor
What Is Medical Tourism? A Guide for Australians | ContentClicks
What is medical tourism and is it right for Australians? Discover why people travel overseas for treatment, the real risks involved, and why local care is usually the smarter choic
Is it Legal to Use Super for Dental Work? | ATO Rules
Wondering if you can use super for dental work? Learn which treatments the ATO approves on compassionate grounds, what documents you need, and the red flags to avoid before you app
Why FAQ Content Is Now the Most Valuable Asset on Your Clinic Website
EDUCATIONAL Why FAQ Content Is Now the Most Valuable Asset on Your Clinic Website Dr. Sandy Adel April 19, 2026 · 4 min read Your clinic’s website might be beautifully d
Unapproved Peptides Are Now on the TGA’s Radar. Is Your Clinic Ready?
Your agency tracks rankings. But is your clinic appearing in ChatGPT answers? The questions cosmetic practices should be asking their agency right now
FTC Marketing Compliance Guide for Singapore Plastic Surgeons
You have spent years building your surgical skills, your reputation, and your practice. The last thing you want is for a single social media post or a poorly worded website page to
HSA Marketing Compliance Guide for Singapore Plastic Surgeons
You have spent years building your surgical skills, your reputation, and your practice. The last thing you want is for a single social media post or a poorly worded website page to