Content Writer / Blog Author
Dr Sandy Adel
BDS (Bachelor of Oral and Dental Medicine and Surgery)
Sandy Adel is a practicing dentist with a Bachelor of Dentistry from Alexandria University and over eight years of clinical experience in general dentistry. She brings that firsthand medical knowledge directly to her writing, which means the content she produces for dental and medical audiences is accurate at the clinical level before it is optimised for anything else.
Before joining ContentClicks, Sandy spent more than four years writing dental copy for practices across the Australian, US, and UK markets, including two years as a dental copywriter at one of Australia’s specialist healthcare marketing agencies. She understands the compliance requirements that shape what dental practices can and cannot say, and her content reflects that. She writes about ethical marketing, realistic patient expectations, and the gap between what clinics promise and what biology can guarantee.
Sandy's Blogs
SMC ECEG: What the Ethical Code Means for Your Clinic’s Marketing
SMC ECEG rules for clinic marketing in Singapore: the twelve advertising standards, testimonials, before and after images, inducements and social media.
DNC Registry Singapore: What Clinics Must Check Before Sending SMS or Calls
DNC Registry Singapore rules for clinics: which messages need a check, the 21 day validity period, consent that exempts you, and SMC limits on outreach.
HIPAA Compliant Forms: What Your Consultation Request Form Is Really Collecting
HIPAA compliant forms for plastic surgery websites: when a consultation request becomes PHI, why your form vendor needs a BAA, and what to fix first.
PDPA Singapore: What Clinics Must Get Right Before They Market to Patients
PDPA Singapore obligations for clinics that market to patients: consent, DPO duties, breach notification timelines and where marketing data goes wrong.
HIPAA Compliant Texting: What Plastic Surgery Practices Can Send, and What Needs Consent
HIPAA compliant texting for plastic surgery practices: what you can send, what needs patient consent, and where the TCPA catches promotional texts.
Dental Website Design: Why Beautiful Isn’t the Same as Booked
A beautiful website doesn't equal bookings. Learn how your website can be optimised to help earn you critical bookings.
Google Ads for Dentists: How Australian Practices Run Campaigns That Convert and Comply
Google Ads for dentists: how Australian practices run campaigns that book patients and comply with AHPRA and TGA advertising rules
How to Increase Website Conversion Rate | Australian Clinics
How to increase website conversion rate when AHPRA rules out testimonials and urgency. Speed, mobile, forms and compliant trust signals for Australian clinics.
Marketing Ideas for Dentists: Get Found, Get Booked, Stay Compliant
Practical marketing ideas for dentists in Australia, from Google Business Profile and local SEO to content, referrals and reminders, all within AHPRA rules.