Head of Technology
Evie
Hamilton
BCS Computer Science · Melbourne, Australia
Evie builds the systems ContentClicks runs on. Billing integrations, AI enrichment tools, content pipelines and the client sites themselves. She spent more than a decade leading enterprise data teams before this, and she brings that discipline to an agency that markets for surgeons, dentists and clinics in three regulated markets.
What she builds
A typical day covers three different stacks
Deploy a service to the cloud in the morning, wire up an automation workflow after lunch, review a client landing page before close. The work sits between operations, engineering and delivery, which is exactly where an agency usually has nobody.
Web build and page speed
Elementor templates, schema architecture, mobile behaviour and Core Web Vitals on client sites. A page that ranks and then takes eleven seconds to become usable has not done its job.
Content and publishing pipelines
The generation and publishing tooling the team uses every day, so a writer can take a brief to a live page without waiting on anyone.
CRM, billing and measurement
Billing integrations between the agency CRM and its payment platform, HubSpot form handling, GA4 and tag management. The plumbing that decides whether a number on a report can be trusted.
AI tooling and data enrichment
Enrichment tools that turn a thin lead record into something a salesperson can actually use, plus the connectors that let the rest of the team run them without writing code.
Before ContentClicks
A decade running enterprise data
At a major Australian telecommunications company Evie led the requirements analysis function for enterprise data management. She ran teams of more than thirty people and delivered multi-million dollar digitisation programs, the kind where the reporting has to survive a board meeting.
One initiative she analysed and built the ongoing business intelligence for returned around two hundred million dollars in benefits in its first year. That work earned her a company-wide finance award.
Big-company data discipline, applied at a size where the person who designs the system is also the person who ships it.
She holds a Computer Science degree and keeps current with certifications in AI, email marketing and SEO, alongside ongoing cyber security study. Everything she builds gets documented, so the rest of the team can pick it up and use it without booking time with her.
Compliance-first by design
Three markets, three sets of rules, one system
ContentClicks clients advertise under different regimes depending on where they practise. Evie's approach is to design those constraints into the workflow itself rather than run a compliance check at the end, when the copy is already written and the campaign is already booked.
AHPRA & TGA
Advertising and therapeutic goods considerations for registered practitioners, built into how content is briefed, drafted and approved.
HIPAA & FTC
Patient privacy and tracking implications shape how measurement is set up, especially anything touching pixels and form data.
HSA & MOH
Local advertising expectations for healthcare providers factored in from the brief, not retrofitted before launch.
Credentials
Certified where it matters
Google Prompting
HIPAA IT Security
HubSpot Academy
Klaviyo Deliverability
Klaviyo Developer
TableauWriting
Articles by Evie
Mostly on the parts of marketing technology that cost clinics money quietly: platform contracts, tracking, content ownership and what happens when a tool you depend on disappears.
Choosing an Email Marketing Platform: Start With the Fine Print, Not the Features
What you are billed for, whether your patient list is allowed on the platform, and where that data is stored.
Read the article
The Australian Dental Website Benchmark
Australia was having a census, so we ran one on Australian dental websites. Here is what is working and what is not.
Read the study
Content Ownership Marketing for Australian Clinics
You paid for the blog ev-posts. That does not mean you own them, and there is an Ahpra angle nobody mentions.
Read the article
When the Government Can Switch Off Your AI Overnight
Two AI models went offline overnight. If your marketing depends on one tool, that is a single point of failure.
Read the article
HIPAA Pixel Tracking for Plastic Surgeons: The Complete Compliance Guide
How tracking pixels interact with patient data, and what a 2024 federal court ruling changed about it.
Read the guide
Seattle Dentist: A Better Case Mix Without More Patients
A general dentistry practice improved the work it was booking without lifting patient volume at all.
Read the case studyGot a technical problem behind your marketing?
Tracking that does not add up, a site that loads slowly, a platform contract you are not sure about. Send it over and Evie will tell you what she would do.
