Co-Founder and Managing Director, APAC
Ivan
Lusica
BBus (Accounting) · LLB · GradDipLP · PRINCE2 Practitioner
Ivan is the reason ContentClicks can write for industries most agencies will not touch. He is an admitted New South Wales solicitor who spent a decade on the other side of the regulator relationship, from dispute resolution at the financial services ombudsman, through remediation programs at Deloitte, to senior regulatory engagement roles in superannuation and banking. He now runs the agency's APAC business and owns the compliance position on client work.
Track record
He has answered the letter you are worried about
Most marketers meet a regulator once, in writing, after something has already gone wrong. Ivan spent ten years on the receiving end of those requests and building the frameworks that answered them.
Owned the relationship
Primary contact and subject matter expert for a major Australian superannuation fund's dealings with ASIC, APRA and FIRB, then material regulatory interactions across a retail bank at Macquarie. He knows how a request arrives and what a credible response looks like.
Briefed the board
Trusted adviser to boards and executives on where regulatory attention was heading, including AI governance, greenwashing, design and distribution obligations, and accountability regimes.
Built the machinery
Designed and deployed a regulatory engagement framework across more than five business divisions, aligned to APRA prudential standards. The same instinct now shapes how content gets briefed and approved here.
At ContentClicks
Two jobs, and they are the same job
Ivan runs the commercial side of the APAC business and holds the final compliance position on what the agency publishes. Those sound like separate roles. In a regulated vertical they are not, because the thing that wins the client is the same thing that keeps them safe.
Compliance sign-off
Work for a regulated client does not ship until it has been reviewed by someone who has spent a career answering to regulators rather than reading about them.
The APAC business
Owns commercial operations, client acquisition and how the agency is positioned across regulated verticals, with a delivery team split between Sydney and Singapore.
Turning frameworks into briefs
The constraint a practice operates under is written into the brief in language a writer can actually work from, rather than left as a warning at the review stage.
Senior relationships
Leads engagements across legal, financial services, healthcare, early learning and engineering, and coordinates the agency's white-label partners.
The long way round
Insolvency, courtrooms, then copy
Ivan started in insolvency and corporate restructuring, then practised as a solicitor in insurance law, debt recovery and commercial litigation, carrying more than 140 matters and appearing in the New South Wales Local, District and Supreme Courts. From there he moved to the Credit and Investments Ombudsman, now part of AFCA, investigating consumer credit disputes and privacy complaints.
Then a detour that turns out to be the point. He spent a year and a half running new business at a Sydney digital agency, managing a client portfolio worth around $2.25 million in annual recurring revenue, before enterprise sales at Bluewolf, an IBM company. Consulting at Deloitte followed, leading remediation and transformation programs inside top-tier financial institutions, and after that the senior regulatory roles in superannuation and banking.
Most agencies learn the rules after a client gets a letter. Ivan spent ten years writing the replies.
He started freelancing as a copywriter in 2015, co-founded ContentClicks in 2024 as an equal-shareholder partnership, and went full time as Managing Director for APAC in 2026. The agency exists because he had already watched what happens when marketing gets written by people who do not know where the line is.
To be clear about what that means: Ivan is not your lawyer and ContentClicks does not provide legal advice. What he does is make sure the marketing does not create a problem for the people who do.
Credentials
Qualified where it counts
Bachelor of Laws and Bachelor of Business and Commerce (Accounting) from Western Sydney University, Graduate Diploma in Legal Practice from the College of Law, and PRINCE2 Practitioner certification.
Qualified Lawyer
Western Sydney University
The College of Law Australia
PRINCE2 Practitioner
HubSpot Digital MarketingWriting
Articles by Ivan
Close reading of what regulators are actually doing, and what it means for the words on a clinic's website. When a case lands, Ivan is usually the one working out which sentence caused it.
The TGA Just Took a Pharmacy to Federal Court, and Here Is Why That Matters
What the action signals for any health business advertising prescription products.
Read the case study
New TGA Rules on Advertising Prescription Medicines
The guidance names specific terms, images and booking flows. Here is how to read it against your own site.
Read the article
TGA Advertising Compliance: What the Montu Case Signals for Regulated Health Services
The case turned on internal marketing records and patient testimonials, which is a warning about process as much as copy.
Read the analysis
AHPRA Advertising Guidelines in 2026: What Healthcare Practitioners Need to Know
A working guide to the advertising rules registered practitioners are held to, and the claims that cause problems.
Read the guideWhat a Sydney Copywriting Agency Actually Changes
You have poured everything into the business and the message still is not landing. Where that usually breaks.
Read the case studyNot sure whether you are allowed to say it?
Send Ivan the page, the ad or the campaign you are second-guessing. He will tell you where the risk sits and what to write instead.
