Digital Marketing Blogs and Case Studies
The thinking behind the results
Campaign breakdowns, industry shifts and regulatory changes for businesses where the detail can decide whether marketing earns trust or loses it. The detail that’s easy to miss until it costs you.
FTC Endorsement Guidelines: What US Aesthetic Practices Can and Cannot Say
FTC endorsement guidelines cover staff reviews, influencer gifting and patient testimonials. Here is what US practices m
Choosing an Email Marketing Platform: Start With the Fine Print, Not the Features
Which email marketing platform should your practice use? What you are billed for, whether your patient list is allowed o
Dental Website Design: Why Beautiful Isn’t the Same as Booked
A beautiful website doesn't equal bookings. Learn how your website can be optimised to help earn you critical bookings.
How to Respond to Google Reviews: A Guide for Australian Healthcare Practices
How to respond to Google reviews as an Australian health practice without breaching AHPRA testimonial rules or the Priva
Google Ads for Dentists: How Australian Practices Run Campaigns That Convert and Comply
Google Ads for dentists: how Australian practices run campaigns that book patients and comply with AHPRA and TGA adverti
The Australian Dental Website Benchmark
Australia is having a Census, so we thought why not run a census on Australian Dentists. Here are the results of our Ben
The TGA Just Took a Pharmacy to Federal Court – Here’s why that Matters
The TGA's new guidance names the exact terms, images and booking flows that breach the rules on advertising prescription
How to Increase Website Conversion Rate | Australian Clinics
How to increase website conversion rate when AHPRA rules out testimonials and urgency. Speed, mobile, forms and complian
Content Ownership Marketing for Australian Clinics
You paid for the blog posts. That does not mean you own them. Content ownership marketing for Australian clinics, and th
Letter from the CEO
The regulatory shifts your
competitors haven't
read yet.
Curated updates from Matt Roberts, CEO of ContentClicks. Compliance shifts, campaign breakdowns, and what's worth knowing in medical marketing — straight to your inbox.
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