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Measurable outcomes from practices across Australia, the United States, and Singapore.
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Exclusive Smiles Dental — Sydney
Check out Exclusive Smiles here.
A newly opened dental clinic in Belmore, Western Sydney had zero digital presence at all.
Exclusive Smiles Dental launched in late 2025 with a specific vision: a dental spa experience built around premium design, genuine client comfort, and long-term oral wellness, in a part of Sydney where that kind of practice had never existed. No followers, no content, no website copy. Every established competitor had a head start.
The practice owner had seen first-hand how cost-led dental marketing attracts the wrong clientele. The goal was to reach Western Sydney's 20–39 demographic: young professionals with disposable income who had never had a dental practice in their area worth choosing.
AHPRA advertising guidelines applied to every piece of content. No testimonials, no before-and-after images, no outcome guarantees. The tactics most local competitors were using were off the table.
We built Exclusive Smiles Dental's entire digital presence from scratch. Three social media accounts across Instagram, Facebook, and TikTok. Website copy written to match the dental spa positioning. Promo flyers designed and distributed across Belmore to reach locals who had not yet found the practice online. A professional photoshoot, organised and directed by ContentClicks, gave us the footage needed to reflect the warm, aspirational aesthetic of the brand across all platforms.
We led with educational content, using "myth-busting"-style posts to build trust with an audience that researches before booking. Behind-the-scenes brand content connected people with the practice owner and the practice. Service-focused posts were layered in to drive bookings. Everything was reviewed for AHPRA compliance, so the practice could publish without the regulatory risk.
In five months, a brand-new dental clinic with no prior presence became a recognisable name in the Belmore community. Across every channel, the same premium positioning came through consistently, and the audience responded.
Social media put the brand in front of 84,000 unique people and generated over 154,000 views across Instagram, Facebook, and TikTok, all three accounts built from zero.
- On Instagram, 1,249 people clicked through directly to the website and booking page
- Two thirds of Instagram views were organic, above the industry benchmark for new local accounts in their first quarter.
- On TikTok, over 63% of the reached audience sat within the core 25–44 target demographic.
Educational content and the dental spa aesthetic drove the strongest results. This audience responds to a practice that looks and sounds different from every other dentist on the street.
Smile Inn Dentistry — Sydney
Check out Smile Inn here.
A family dental clinic in Bexley North had recently changed ownership.
Two new principal dentists had taken over a practice with 74 years of history on the same street, but their social media accounts had been dormant for months. Existing patients had no way to find out who the new dentists were. Competitors in the area were posting regularly.
The practice was invisible online at exactly the moment it needed to be visible.
We rebuilt the practice's social media presence and website, focusing on one thing before anything else: introducing the new dentists to a community that already had a long relationship with the practice. The first eight weeks of content were almost entirely trust-building. Practitioner introduction Reels, a heritage post anchoring the practice's history, and behind-the-scenes content that put faces to names.
Occasional treatment education posts ran alongside the introductory content, keeping the account useful while the audience was still being established.
In eight weeks from a standing start, the practice reached 1,608 new accounts, generated 6,760 content views, and held a 15.61% engagement rate across all posts.
For context, the typical dental practice benchmark sits between 1 and 3%.
- The account generated 13 reposts in the period, meaning existing patients were actively sharing the content with their own networks within the first couple of weeks.
- The strongest performing posts were the practitioner introductions and the heritage content, confirming that in an established local market, trust-building content outperforms treatment promotion at the start of an engagement.
Jimmy - LA - Video Testimonial
Aesthetic Surgery
Practice — Scottsdale
A solo-surgeon aesthetic practice in Scottsdale had an Instagram presence stagnated at under 50 followers despite being established for several years. There was no content strategy, no brand voice, and no connection between social media activity and patient bookings.
The practice website had a Meta Pixel installed without a HIPAA-compliant configuration, creating potential regulatory liability under FTC enforcement guidelines.
- Removed the non-compliant Meta Pixel and rebuilt tracking using a HIPAA-safe server-side implementation that maintained attribution without transmitting protected health information
- Developed a surgeon personal brand content strategy — on camera answering real patient questions in a direct, unpolished style requiring less than 30 minutes per week
- Implemented strategic post boosting targeting women aged 28 to 55 within 25 miles of the practice
- Built a link-in-bio landing page with procedure-specific consultation booking paths
4,800 link clicks represent purchase-intent traffic — people who saw content, visited the website, and entered the consultation funnel. The HIPAA-compliant tracking rebuild eliminated the practice's regulatory exposure while improving attribution accuracy.
Patients were arriving at consultations having already watched multiple videos, feeling like they already knew the surgeon. The top-performing video reached 23,000 accounts organically.
Med Spa & Injectables
Clinic — Melbourne
A medical aesthetics clinic in Melbourne had a social media presence that was effectively dead — the last post was three months old. Competitors within a 5km radius were posting daily and running active Meta ad campaigns.
The clinic's existing social content included multiple AHPRA violations: naming Schedule 4 injectable brands, using the word "guaranteed" in relation to outcomes, and publishing patient testimonials without appropriate disclaimers.
- Immediate compliance remediation: removed 7 posts containing AHPRA violations, replacing them with compliant alternatives within 72 hours
- Rebuilt the content strategy around treatment education, skin health, and practitioner credibility
- Designed professional visual templates that elevated the clinic's brand from discount day spa to medical-grade aesthetics
- Launched 8 posts per month with a mix of educational content, behind-the-scenes footage, and compliant treatment showcases
From zero social media activity to 93,000 impressions and 63 patient enquiries in under two months. The clinic owner noted this was the first time a marketing agency had delivered measurable patient enquiries rather than vanity metrics.
All content passed an independent AHPRA compliance review with zero findings. The clinic has since expanded to include email nurture sequences and a Practice Growth Audit.
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