Digital Marketing Case Studies
See what changed
Measurable outcomes for businesses across Australia, the United States and Singapore. Every number tells a specific story.
Ecogear
Watch: the founder-led Ecogear campaign behind the numbers above.
A premium, sustainable travel-luggage brand with a genuinely differentiated product, a patent-pending hybrid carry-on and a founder-backed lifetime warranty, but a social presence that wasn't turning attention into sales.
Follower numbers and engagement were close to zero, there was no consistent content engine, and nothing connected social activity to measurable website traffic. The brand had the story and the product. What it lacked was a system to put both in front of the right audience and prove the commercial return.
We built a founder-led short-form video engine across Instagram, Facebook and TikTok, with the founder on camera answering real questions and telling the brand's story in an authentic, unpolished style.
Every post was locked to three core pillars: democratising luxury, the patent-pending hybrid design, and the founder's lifetime-warranty commitment. We ran unified messaging across all three platforms, boosted the strongest-performing Facebook posts for reach, and paired the social programme with an email campaign to existing customers.
Proper link tracking was set up from the start, so every click through to the website could be measured and attributed back to the content that drove it.
Between 5 May 2025 and 16 March 2026, the content generated 746,364 additional views, 13,433 link clicks and 2,810 new followers across the three platforms, all incremental growth from the point ContentClicks began posting.
- Instagram became the primary conversion driver: 313,233 views, 183,416 accounts reached, 10,000 link clicks, 14,226 profile visits and 2,628 new followers, to a total of 3,757.
- Facebook delivered the highest raw reach at 367,245 views and grew to 4,630 followers, strong top-of-funnel brand awareness.
- TikTok reached 59,681 accounts with 65,886 video views and a healthy 4.5% like-to-view ratio in early-stage growth.
The 13,433 link clicks represent measurable, purchase-intent traffic driven to the website, the clearest indicator of commercial value, with website conversion now the highest-leverage next step.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditExclusive Smiles Dental
A newly opened dental clinic in Belmore, Western Sydney had zero digital presence at all.
Exclusive Smiles Dental launched in late 2025 with a specific vision: a dental spa experience built around premium design, genuine client comfort, and long-term oral wellness, in a part of Sydney where that kind of practice had never existed. No followers, no content, no website copy. Every established competitor had a head start.
The practice owner had seen first-hand how cost-led dental marketing attracts the wrong clientele. The goal was to reach Western Sydney's 20–39 demographic: young professionals with disposable income who had never had a dental practice in their area worth choosing.
AHPRA advertising guidelines applied to every piece of content. No testimonials, no before-and-after images, no outcome guarantees. The tactics most local competitors were using were off the table.
We built Exclusive Smiles Dental's entire digital presence from scratch. Three social media accounts across Instagram, Facebook, and TikTok. Website copy written to match the dental spa positioning. Promo flyers designed and distributed across Belmore to reach locals who had not yet found the practice online. A professional photoshoot, organised and directed by ContentClicks, gave us the footage needed to reflect the warm, aspirational aesthetic of the brand across all platforms.
We led with educational content, using "myth-busting"-style posts to build trust with an audience that researches before booking. Behind-the-scenes brand content connected people with the practice owner and the practice. Service-focused posts were layered in to drive bookings. Everything was reviewed for AHPRA compliance, so the practice could publish without the regulatory risk.
In five months, a brand-new dental clinic with no prior presence became a recognisable name in the Belmore community. Across every channel, the same premium positioning came through consistently, and the audience responded.
Social media put the brand in front of 84,000 unique people and generated over 154,000 views across Instagram, Facebook, and TikTok, all three accounts built from zero.
- On Instagram, 1,249 people clicked through directly to the website and booking page
- Two thirds of Instagram views were organic, above the industry benchmark for new local accounts in their first quarter.
- On TikTok, over 63% of the reached audience sat within the core 25–44 target demographic.
Educational content and the dental spa aesthetic drove the strongest results. This audience responds to a practice that looks and sounds different from every other dentist on the street.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditSmile Inn Dentistry
A family dental clinic in Bexley North had recently changed ownership.
Two new principal dentists had taken over a practice with 74 years of history on the same street, but their social media accounts had been dormant for months. Existing patients had no way to find out who the new dentists were. Competitors in the area were posting regularly.
The practice was invisible online at exactly the moment it needed to be visible.
We rebuilt the practice's social media presence and website, focusing on one thing before anything else: introducing the new dentists to a community that already had a long relationship with the practice. The first eight weeks of content were almost entirely trust-building. Practitioner introduction Reels, a heritage post anchoring the practice's history, and behind-the-scenes content that put faces to names.
Occasional treatment education posts ran alongside the introductory content, keeping the account useful while the audience was still being established.
In eight weeks from a standing start, the practice reached 1,608 new accounts, generated 6,760 content views, and held a 15.61% engagement rate across all posts.
For context, the typical dental practice benchmark sits between 1 and 3%.
- The account generated 13 reposts in the period, meaning existing patients were actively sharing the content with their own networks within the first couple of weeks.
- The strongest performing posts were the practitioner introductions and the heritage content, confirming that in an established local market, trust-building content outperforms treatment promotion at the start of an engagement.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditAesthetic Surgery Practice
A solo-surgeon aesthetic practice in Scottsdale had an Instagram presence stagnated at under 50 followers despite being established for several years. There was no content strategy, no brand voice, and no connection between social media activity and patient bookings.
The practice website had a Meta Pixel installed without a HIPAA-compliant configuration, creating potential regulatory liability under FTC enforcement guidelines.
- Removed the non-compliant Meta Pixel and rebuilt tracking using a HIPAA-safe server-side implementation that maintained attribution without transmitting protected health information
- Developed a surgeon personal brand content strategy: on camera answering real patient questions in a direct, unpolished style requiring less than 30 minutes per week
- Implemented strategic post boosting targeting women aged 28 to 55 within 25 miles of the practice
- Built a link-in-bio landing page with procedure-specific consultation booking paths
4,800 link clicks represent purchase-intent traffic: people who saw content, visited the website, and entered the consultation funnel. The HIPAA-compliant tracking rebuild eliminated the practice's regulatory exposure while improving attribution accuracy.
Patients were arriving at consultations having already watched multiple videos, feeling like they already knew the surgeon. The top-performing video reached 23,000 accounts organically.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditMed Spa & Injectables Clinic
A medical aesthetics clinic in Melbourne had a social media presence that was effectively dead. The last post was three months old. Competitors within a 5km radius were posting daily and running active Meta ad campaigns.
The clinic's existing social content included multiple AHPRA violations: naming Schedule 4 injectable brands, using the word "guaranteed" in relation to outcomes, and publishing patient testimonials without appropriate disclaimers.
- Immediate compliance remediation: removed 7 posts containing AHPRA violations, replacing them with compliant alternatives within 72 hours
- Rebuilt the content strategy around treatment education, skin health, and practitioner credibility
- Designed professional visual templates that elevated the clinic's brand from discount day spa to medical-grade aesthetics
- Launched 8 posts per month with a mix of educational content, behind-the-scenes footage, and compliant treatment showcases
From zero social media activity to 93,000 impressions and 42 patient enquiries in under two months. The clinic owner noted this was the first time a marketing agency had delivered measurable patient enquiries rather than vanity metrics.
All content passed an independent AHPRA compliance review with zero findings. The clinic has since expanded to include email nurture sequences and a full marketing audit.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditAndrew “Ghostman” Potaczek
An online physique and fitness coach had built real credibility competing on stage, but the business had stalled at around 15 clients, almost all of them local and arriving through word of mouth. Reaching anyone outside that immediate circle, or in another state, simply wasn't happening.
The Instagram account read as hardcore competition bodybuilding, with no clear offer and no obvious way to start, which put off the everyday clients who wanted to lose weight, get stronger and feel better. The goal was straightforward: more committed clients from beyond the local area, and a business that could run online and nationally.
We ran the account as a real marketing channel rather than a competition highlight reel, starting with repositioning: the same competitive credibility, but framed around results for everyday clients, not only people on stage. We set a monthly calendar of educational reels and posts covering technique, nutrition and training guidance, and built a consistent brand voice and look around it.
To reach beyond the existing local following, we leaned on formats that push content to non-followers first, set up proper analytics to measure reach and link activity, and cleaned up the profile so new attention landed on a clear offer and an easy way to start a conversation.
Over a 60-day window, content generated 204,641 views and reached 39,592 accounts, up 98% on the prior period. Most importantly for a business trying to grow past its own city, 52.2% of those views came from non-followers, so over half the reach was net-new audience.
That attention turned into intent: profile visits rose 40% to 4,874 and external link taps went up 27%, with the coaching roster roughly doubling across the engagement. Most of the reach was organic rather than paid, the kind of growth that holds rather than stopping the day the ad spend does.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditBrisbane Dermatology Clinic
A clinic offering both medical dermatology, such as skin checks, eczema and acne, and cosmetic services had an inconsistent social presence that leaned heavily cosmetic. That blurred its medical credibility, and referring GPs and self-referring patients had little sense of the clinic's clinical expertise online. AHPRA and TGA advertising rules also ruled out before-and-after images of prescription treatments and naming Schedule 4 products.
We repositioned the account around education: how to read a changing mole, when a skin check matters, and myth-busting on sun damage and acne, with a monthly calendar mixing medical-authority content and compliant cosmetic showcases. Every post went through an AHPRA and TGA-aware review before publishing, and we cleaned up the profile so both the medical and cosmetic pathways were clear to a new visitor.
Over the first quarter, content reached 19,200 accounts and generated 58,000 views, with 44 new enquiries split across skin checks and cosmetic consultations, and all content cleared compliance review with no findings. Educational medical content consistently outperformed cosmetic promotion, bringing in a steadier mix of medically-motivated patients.
Melbourne Law Firm
A mid-sized family and estate law firm relied on referrals and paid directories, with rising costs and mixed-quality leads. Its content was dense and jargon-heavy, and prospective clients dealing with a separation, a will or probate found it intimidating and unclear on what to do next.
We rebuilt the content around the questions people actually ask, such as what happens to the house in a separation and how long probate takes, replacing jargon with plain-language explainers and solicitor-led videos. We set up a clear enquiry path with a follow-up email sequence for people not ready to call yet, and coordinated it with a modest search and email program.
Over six months, content drew 31,000 views and 112 qualified enquiries, with cost per enquiry roughly 19% lower than the firm's previous directory spend. The follow-up sequence recovered enquiries that would previously have gone cold, lifting booked consultations to around seven a month, and the plain-language explainers were the strongest performers.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditPerth Construction Company
A commercial construction and fit-out builder won work through word of mouth and shared lead platforms, competing on price for leads sold to rivals at the same time. It had strong completed projects but almost no visible portfolio online, so it wasn't being considered for the higher-value jobs it wanted.
We turned finished projects into content, from build time-lapses to before-and-after fit-outs and short walk-throughs with the site manager, backed by a consistent posting rhythm and a simple "request a quote" path. Targeting focused on commercial property managers and business owners in the region rather than the general public.
Across five months, project content generated 47,000 video views and 38 direct quote requests, bypassing the shared lead platforms, with nine progressing to site visits and four to shortlisted tenders. The build time-lapses and site-manager walk-throughs drove the most enquiries, because buyers wanted to see how the team actually works before getting in touch.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditSydney Fund Manager
A fund manager with a genuine track record was effectively invisible to the adviser networks that allocate to funds like theirs. New allocations came almost entirely through the principals' personal contacts, and nothing was working to widen that circle.
The existing marketing material was also a liability. Reviewed against the firm's AFSL obligations and ASIC's advertising expectations, much of it would not have survived a review, and with every new piece needing sign-off that nobody owned, marketing had simply stalled.
We cleared the compliance exposure first. Every existing marketing asset was reviewed against the firm's AFSL obligations and ASIC's advertising expectations, the material that would not have survived a review was remediated, and a documented approval trail was established so nothing goes live unchecked and nothing gets pulled after launch.
On that foundation we built a thought leadership programme: research notes, market commentary and white papers published on a fixed monthly rhythm, written to the questions advisers and asset consultants actually ask. Distribution ran through LinkedIn and programmatic targeting mapped to AFSLs, licensee groups and adviser networks across the east coast.
Inbound enquiries from financial advisers grew 287% over nine months, and advisers began arriving at first meetings already familiar with the strategy.
The programme runs on under an hour of the investment team's time per week, with reporting tied to enquiries and FUM influenced rather than impressions. Nothing has been pulled after launch.
Facing a similar challenge? This result started with finding the right problem to fix. See where the same discipline can improve your marketing.
Book a free marketing auditThe thinking behind the results
Campaign breakdowns, industry shifts and regulatory changes for businesses where the detail can decide whether marketing earns trust or loses it. The detail that's easy to miss until it costs you.
Written by Matt, Ivan and Sandy
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The regulatory shifts your competitors haven't read yet
Matt Roberts breaks down the rule changes, campaign moves and market shifts that will shape what works next in regulated marketing, before they become obvious to everyone else.
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