Matthew Roberts

Matthew Roberts is the CEO and co-founder of ContentClicks. He spent 15 years designing operating models for some of the largest organisations in banking and telecoms before building ContentClicks from scratch in Singapore.

At Standard Chartered, he ran transformation across the Wealth, Retail and Business Banking technology function, scaling delivery across 45 tribes and 4,500 people and building the governance structure the bank still runs on. Before that, he owned the operating model for D360, a greenfield digital bank backed by Saudi Arabia’s Public Investment Fund, taking it from nothing to more than two million customers in ten months. He joined Telstra as a graduate and left nearly nine years later as an enterprise agile coach, leading programmes worth up to AUD 250 million.

ContentClicks is where that experience meets a different kind of problem. Healthcare marketing is one of the few content categories where a single non-compliant sentence can trigger a regulatory response. Matthew’s writing focuses on that intersection: what AHPRA, TGA, HIPAA, and HSA actually require from practice marketing, what the shift to AI-driven search means for patient acquisition, and why compliant content and AI-citable content are, structurally, the same thing.

He holds a Master’s degree in Agile Project Management from the University of South Australia, where he graduated as class valedictorian.