Smile Inn Dentistry
The Problem
A family dental clinic in Bexley North had recently changed ownership.
Two new principal dentists had taken over a practice with 74 years of history on the same street, but their social media accounts had been dormant for months. Existing patients had no way to find out who the new dentists were. Competitors in the area were posting regularly.
The practice was invisible online at exactly the moment it needed to be visible.
What We Did
We rebuilt the practice’s social media presence and website, focusing on one thing before anything else: introducing the new dentists to a community that already had a long relationship with the practice. The first eight weeks of content were almost entirely trust-building. Practitioner introduction Reels, a heritage post anchoring the practice’s history, and behind-the-scenes content that put faces to names.
Occasional treatment education posts ran alongside the introductory content, keeping the account useful while the audience was still being established.
The Results
In eight weeks from a standing start, the practice reached 1,608 new accounts, generated 6,760 content views, and held a 15.61% engagement rate across all posts.
For context, the typical dental practice benchmark sits between 1 and 3%.
The account generated 13 reposts in the period, meaning existing patients were actively sharing the content with their own networks within the first couple of weeks.
The strongest performing posts were the practitioner introductions and the heritage content, confirming that in an established local market, trust-building content outperforms treatment promotion at the start of an engagement.
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