The TGA Just Took a Pharmacy to Federal Court – Here’s why that Matters
The TGA’s new guidance names the exact terms, images and booking flows that breach the rules on advertising prescription medicines. What clinics must change.
Dental Marketing Case Study: Smile Inn
A 74-year Bexley North dental practice changed hands. In 8 weeks, the new owners hit 15.61% engagement and reached 1,608 new accounts from zero.
Dental Marketing Case Study: Exclusive Smiles Dental
A new Belmore dental clinic launched with zero social presence. Five months later: 154K views, 84K reached, 1,249 booking clicks, AHPRA-compliant.
ContentClicks Case Study – Charlotte Dentist
CASE STUDY ContentClicks Case Study – Charlotte Dentist Outcome: We lifted the client’s reputation without having to resort to discounted dentistryClient: An established family practice (fictional, anonymized for case study purposes) Location: Charlotte, NC Focus: Reputation stability & expectation setting Engagement: 90-day reputation and clarity build Constraints: Inconsistent reviews and patient expectation mismatch The Challenge ContentClicks […]
ContentClicks Case Study – Seattle Dentist
CASE STUDY ContentClicks Case Study – Seattle Dentist Outcome: The case-mix improved remarkably without having to uplift the volume of customersClient: General dentistry practice with chairs largely full (fictional, anonymized for case study purposes). Location: Seattle, WA. Focus: Case mix optimization for higher-value procedures. Engagement: 90-day positioning and conversion build. Constraints: Goal was profitability and patient […]
ContentClicks Case Study – LA Med Spa
CASE STUDY ContentClicks Case Study – LA Med Spa Outcome: The amount of price-shock from injectables was reduced through pre-educationClient: Premium med spa, injectables lead (fictional, anonymized for case study purposes). Location: LA, CA Focus: Injectables conversion; expectation and investment alignment. Engagement: 90-day education and conversion build. Constraints: High drop-off after pricing conversation; cancellation volatility. The […]
ContentClicks Case Study – Tampa Med Spa
CASE STUDY ContentClicks Case Study – Tampa Med Spa Outcome: Expectations could be successfully managed for the spa’s body contouring packages.Client: Med spa offering multi-session body contouring (fictional, anonymized for case study purposes). Location: Tampa, Florida Focus: Appropriateness filtering and package completion. Engagement: 90-day filter and education build. Constraints: Wrong fit leads; unrealistic expectations; complaint/refund risk. […]
ContentClicks Case Study – Phoenix Dentist
CASE STUDY ContentClicks Case Study – Phoenix Dentist Convert Existing Demand Before Spending MoreClient: General dentistry practice with steady enquiry volume (fictional, anonymized for case study purposes) Location: Phoenix, AZ Focus: Intake conversion and leakage reduction Engagement: 90-day conversion hygiene build Constraints: Missed calls/slow follow up; inconsistent scripts and staff overload The Challenge ContentClicks Approach […]
ContentClicks Case Study – Dallas Dentist
CASE STUDY ContentClicks Case Study – Dallas Dentist Hygiene Stability First, Then Invisalign GrowthClient: Owner-operated general dentistry practice with hygiene department (fictional, anonymized for case study purposes) Location: Dallas, Tx Focus: Hygiene utilization stability & Invisalign growth pillar Engagement: 90-day stabilize then scale build Constraints: Overhead pressure; schedule volatility (holes and late cancels) The Challenge […]
ContentClicks Case Study – Chicago Plastic Surgeon
CASE STUDY ContentClicks Case Study – Chicago Plastic Surgeon Outcome:Revision Positioning That Filters Wrong-Fit CasesClient: Board-certified plastic surgeon (NYC), fictional revision-focused practice (For the purposes of case study) Location: Chicago, IL Focus: Revision rhinoplasty; complex facial procedures Engagement: 90-day build + ongoing optimization Constraints: High enquiry volume; many poor candidates or budget/expectation misalignment; strict professionalism […]
