Exclusive Smiles Dental
The Problem
A newly opened dental clinic in Belmore, Western Sydney had zero digital presence at all.
Exclusive Smiles Dental launched in late 2025 with a specific vision: a dental spa experience built around premium design, genuine client comfort, and long-term oral wellness, in a part of Sydney where that kind of practice had never existed. No followers, no content, no website copy. Every established competitor had a head start.
The practice owner had seen first-hand how cost-led dental marketing attracts the wrong clientele. The goal was to reach Western Sydney’s 20–39 demographic: young professionals with disposable income who had never had a dental practice in their area worth choosing.
AHPRA advertising guidelines applied to every piece of content. No testimonials, no before-and-after images, no outcome guarantees. The tactics most local competitors were using were off the table.
What We Did
We built Exclusive Smiles Dental’s entire digital presence from scratch. Three social media accounts across Instagram, Facebook, and TikTok. Website copy written to match the dental spa positioning. Promo flyers designed and distributed across Belmore to reach locals who had not yet found the practice online. A professional photoshoot, organised and directed by ContentClicks, gave us the footage needed to reflect the warm, aspirational aesthetic of the brand across all platforms.
We led with educational content, using “myth-busting”-style posts to build trust with an audience that researches before booking. Behind-the-scenes brand content connected people with the practice owner and the practice. Service-focused posts were layered in to drive bookings. Everything was reviewed for AHPRA compliance, so the practice could publish without the regulatory risk.
The Results
In five months, a brand-new dental clinic with no prior presence became a recognisable name in the Belmore community. Across every channel, the same premium positioning came through consistently, and the audience responded.
Social media put the brand in front of 84,000 unique people and generated over 154,000 views across Instagram, Facebook, and TikTok, all three accounts built from zero.
On Instagram, 1,249 people clicked through directly to the website and booking page.
Two thirds of Instagram views were organic, above the industry benchmark for new local accounts in their first quarter.
On TikTok, over 63% of the reached audience sat within the core 25–44 target demographic.
Educational content and the dental spa aesthetic drove the strongest results. This audience responds to a practice that looks and sounds different from every other dentist on the street.
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