Premium, AHPRA-Compliant Content Solutions for Australia’s Leading Dental Practices
get a consitent stream of new bookings within 90 days
Let’s be direct. Your clinical skills are exceptional. You invested a decade in education and years building a practice known for its quality of care. Yet, every single day, you watch clinically inferior competitors with slick websites and cringey TikToks get booked out.
You’re losing high-value patients not because your dentistry is second-rate, but because your online presence is.
This isn’t just frustrating; it’s costing you. Every day your practice fails to connect with the right patients online, you are losing 4-6 high-value patient enquiries. That’s a steady stream of the exact clear aligners, dental implants, and cosmetic cases you want, walking directly into the practice down the road.
You’re facing a crisis of invisibility, fuelled by:
Your website explains procedures with technical jargon but fails to connect with a patient’s primary emotion: fear. It doesn’t build the immediate trust required to convert a visitor into a booked consultation.
You’ve likely tried running a promotion or a basic ad campaign, only to attract “discount shoppers” and price-sensitive, high-maintenance patients who rarely become long-term assets. You’re left feeling like you’re compromising your standards just to fill the chairs.
The fear of breaching AHPRA and ADA advertising guidelines has made your content completely invisible. You’re so focused on what you can’t say that your message has become generic, sterile, and indistinguishable from every other practice playing it “safe”.
You didn’t spend all those years in university to become a social media manager or a marketing expert. You’re a clinician. But in today’s market, the best clinician doesn’t always win. The best-marketed one does. And that quiet resentment you feel when you see their flashy marketing is justified—because you know you’re better.
The problem isn’t your skill; it’s your story. Or rather, the lack of one. When your expertise is trapped inside your clinic, you compete on price and availability—a race to the bottom.
When your expertise is communicated with precision and empathy online, you compete on trust and authority.
We help you make that shift. We partner with Australia’s best principal dentists to build digital footprints that attract high-value patients, filter out time-wasters, and restore your practice’s growth—all while maintaining the highest professional and ethical standards.
Stop attracting discount-hunters. Our content ecosystem is engineered to connect with educated, motivated patients who value quality care and are ready to invest in significant treatment plans like Invisalign and cosmetic work.
We position your practice as the definitive choice for quality dentistry in your suburb. Your website and social channels will become a trusted resource that calms patient anxiety and builds confidence before they even pick up the phone.
Your focus should be on your patients, not on marketing. We deliver a complete content solution that requires only your high-level approval, not your constant management. No more stress, no more rewriting—just polished, on-brand content, delivered consistently.
We are specialists in the complexities of Australian dental marketing regulations. Every word we write is designed to be persuasive while remaining completely compliant, removing the fear and uncertainty that holds your marketing back.
No more cringing at your own social media feed or apologising for an outdated website. You will have a polished, professional, and authentic online brand that perfectly reflects the high standard of care you provide in your clinic.
The reason you’ve failed to get results from marketing before is simple: you’ve been working with the wrong people.
You hired a local agency that used American spelling or a web developer who built a beautiful site that nobody could find.
ContentClicks is different. We are a boutique strategy firm staffed by senior copywriters, industry experts, and brand strategists with deep, specialised experience in complex and regulated Australian industries, including healthcare.
Our specialisation is our strength.
It’s why we understand that for you, success isn’t about chasing vanity metrics – it’s about achieving stability with standards.
Our process is designed to be thorough, strategic, and require the absolute minimum of your time. We handle the complexity so you can focus on your patients.
Phase 1
We conduct a comprehensive audit of your current digital presence, your top three competitors, and your ideal patient profile. Through a single 90-minute workshop, we immerse ourselves in your practice’s unique ethos, values, and clinical strengths to map a brand voice that is confident, clear, and calm—unmistakably yours.
Phase 2
Using the insights from our deep dive, we build the strategic blueprint for your content. This includes your core messaging pillars, the emotional journey for high-value patients (from anxious to confident), and a 12-month content calendar. You will review and approve this high-level strategy, ensuring full alignment before a single word of copy is written.
Phase 3
Our senior, Australian-based healthcare writers get to work. We draft all core website pages, social media profiles, and the first month of content. Crucially, every asset passes through our internal AHPRA/ADA compliance check to confirm it is both persuasive and professionally responsible.
Phase 4
We assist your team in deploying the new content. Over this period, we monitor initial performance, gather feedback, and make any necessary refinements. The process concludes with a handover of all assets and a clear plan for the months ahead, establishing a seamless, ongoing partnership.
We offer three transparent, monthly packages designed to suit your practice’s size and ambition. No lock-in contracts.
For the Solo Practitioner
Ideal for established solo dentists aiming to solidify their local reputation.
For the Established Clinic
Our most popular package for practices with 1-3 dentists ready for consistent growth.
For the Market-Leading Practice
For multi-practitioner clinics aiming to become the undisputed authority in their region.
Stop attracting discount-hunters. Our content ecosystem is engineered to connect with educated, motivated patients who value quality care and are ready to invest in significant treatment plans like Invisalign and cosmetic work.
Absolutely. This is the entire focus of our strategy. We specifically avoid promotions and discount language. Our process begins with a deep dive into your ideal patient—the one who values care, trusts your expertise, and is looking for high-value treatments. Every piece of content is engineered to resonate with that specific profile and repel the "tyre-kickers."
We share that concern, which is why our entire philosophy is built on professionalism and subtlety22. We position you as an educator and a trusted authority, not a salesperson. The tone is always confident, calm, and professional. Our content earns trust by being valuable, not by shouting the loudest.
No. Our service is designed to be "operationally invisible" to you. After the initial 90-minute strategy session, your involvement is minimal. We present a monthly content calendar for a single, efficient approval. We handle everything else. You get the benefits of a full-time content director without the management burden.
We understand completely. Effortless authority is the goal. Our strategies are designed to be subtle and professional. Think less "look at me!" and more "here is the valuable information you were searching for." The result is a digital presence that looks like a natural extension of your clinical excellence—polished and confident, never desperate.
Every week you delay is another week of seeing your ideal patients on a competitor’s schedule. You’ve already done the hard work of becoming an exceptional clinician. Let us do the work of making sure every potential patient in your area knows it.
