Results
What this looks
like in practice.
Measurable outcomes from practices across Australia, the United States, and Singapore. Every number tells a specific story.
Cosmetic Surgery Clinic — Sydney
A multi-surgeon cosmetic surgery clinic in Sydney was generating the majority of new patient enquiries through word-of-mouth referrals and had minimal digital presence. Social media accounts were dormant, website traffic was low, and there was no structured patient acquisition funnel.
The practice manager estimated they were losing 15 to 20 potential consultations per month to competitors with stronger online visibility. Existing marketing content had not been reviewed for AHPRA compliance, creating regulatory exposure.
- Conducted a full compliance audit, identifying 11 non-compliant elements including prohibited testimonials and unsubstantiated outcome claims
- Rebuilt the social media content strategy around procedure education, surgeon credibility, and compliant before-and-after frameworks
- Implemented 12 posts per month across Instagram and Facebook, mixing educational carousels, short-form videos, and patient journey content
- Optimised Google Business Profile for local search visibility with procedure-specific keywords
- Set up call tracking and form attribution to measure enquiry sources for the first time
The practice moved from zero digital patient acquisition to a measurable pipeline. 87 consultation form submissions over five months from a standing start, with all content fully AHPRA-compliant.
For the first time, new patients were citing social media as their source of discovery during intake. The practice has since expanded engagement to include email nurture sequences targeting consultation no-shows.
Aesthetic Surgery
Practice — Scottsdale
A solo-surgeon aesthetic practice in Scottsdale had an Instagram presence stagnated at under 50 followers despite being established for several years. There was no content strategy, no brand voice, and no connection between social media activity and patient bookings.
The practice website had a Meta Pixel installed without a HIPAA-compliant configuration, creating potential regulatory liability under FTC enforcement guidelines.
- Removed the non-compliant Meta Pixel and rebuilt tracking using a HIPAA-safe server-side implementation that maintained attribution without transmitting protected health information
- Developed a surgeon personal brand content strategy — on camera answering real patient questions in a direct, unpolished style requiring less than 30 minutes per week
- Implemented strategic post boosting targeting women aged 28 to 55 within 25 miles of the practice
- Built a link-in-bio landing page with procedure-specific consultation booking paths
13,433 link clicks represent purchase-intent traffic — people who saw content, visited the website, and entered the consultation funnel. The HIPAA-compliant tracking rebuild eliminated the practice's regulatory exposure while improving attribution accuracy.
Patients were arriving at consultations having already watched multiple videos, feeling like they already knew the surgeon. The top-performing video reached 23,000 accounts organically.
Med Spa & Injectables
Clinic — Melbourne
A medical aesthetics clinic in Melbourne had a social media presence that was effectively dead — the last post was three months old. Competitors within a 5km radius were posting daily and running active Meta ad campaigns.
The clinic's existing social content included multiple AHPRA violations: naming Schedule 4 injectable brands, using the word "guaranteed" in relation to outcomes, and publishing patient testimonials without appropriate disclaimers.
- Immediate compliance remediation: removed 7 posts containing AHPRA violations, replacing them with compliant alternatives within 72 hours
- Rebuilt the content strategy around treatment education, skin health, and practitioner credibility
- Designed professional visual templates that elevated the clinic's brand from discount day spa to medical-grade aesthetics
- Launched 8 posts per month with a mix of educational content, behind-the-scenes footage, and compliant treatment showcases
From zero social media activity to 93,000 impressions and 63 patient enquiries in under two months. The clinic owner noted this was the first time a marketing agency had delivered measurable patient enquiries rather than vanity metrics.
All content passed an independent AHPRA compliance review with zero findings. The clinic has since expanded to include email nurture sequences and a Practice Growth Audit.
Want your practice
to be next?
Every engagement starts with a Practice Growth Audit. We identify exactly where your practice is losing patients before recommending anything.
