ContentClicks Case Study – Los Angeles, CA Med Spa
Outcome: The amount of price-shock from injectables was reduced through pre-education
Client: Premium med spa, injectables lead (fictional, anonymized for case study purposes). Location: LA, CA Focus: Injectables conversion; expectation and investment alignment. Engagement: 90-day education and conversion build. Constraints: High drop-off after pricing conversation; cancellation volatility.
The Challenge
ContentClicks Approach
Outcomes
Why This Worked
Increasing the quality and amount of Patient Education material means that patients are better prepared and understand what they are getting into, reducing the shock incurred at appointment time.
Pre-qualification techniques can reduce the time that the Front-Desk spend on enquiries and disgruntled patients, meaning that they can focus their time on more meaningful value-added tasks like following up no-shows.
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