FTC Endorsement Guidelines: What US Aesthetic Practices Can and Cannot Say
FTC endorsement guidelines cover staff reviews, influencer gifting and patient testimonials. Here is what US practices must disclose and what is banned.
Choosing an Email Marketing Platform: Start With the Fine Print, Not the Features
Which email marketing platform should your practice use? What you are billed for, whether your patient list is allowed on it, and where it is stored.
How to Respond to Google Reviews: A Guide for Australian Healthcare Practices
How to respond to Google reviews as an Australian health practice without breaching AHPRA testimonial rules or the Privacy Act
Google Ads for Dentists: How Australian Practices Run Campaigns That Convert and Comply
Google Ads for dentists: how Australian practices run campaigns that book patients and comply with AHPRA and TGA advertising rules
How to Increase Website Conversion Rate | Australian Clinics
How to increase website conversion rate when AHPRA rules out testimonials and urgency. Speed, mobile, forms and compliant trust signals for Australian clinics.
Content Ownership Marketing for Australian Clinics
You paid for the blog posts. That does not mean you own them. Content ownership marketing for Australian clinics, and the Ahpra risk nobody mentions.
Integrated Marketing Campaign: A Practical Guide
Build an integrated marketing campaign that says one message across every channel, lifts brand recognition and turns spend into real results.
New TGA Rules on Advertising Prescription Medicines
The TGA’s new guidance names the exact terms, images and booking flows that breach the rules on advertising prescription medicines. What clinics must change.
Are Internal Slack Messages Discoverable in an Audit?
Are internal Slack messages discoverable in a regulatory audit? See how Australian discovery rules and legal holds apply to your clinic’s chat data.
TGA Advertising Compliance: What the Montu Case Signals for Regulated Health Services
The TGA’s case against Montu shows how internal marketing records and patient testimonials can expose regulated health businesses. Here’s what to get right.
