Comprehensive Dental Marketing Audit · Australia

More new patients for your practice, without putting compliance second.

Most practices we audit are not short of enquiries. They lose them between the first call and the booking. In a free 30-minute call, a senior consultant traces your patient journey from ad click to booked appointment. You see where patients drop out and what it costs you in treatment revenue. Anything in your advertising that needs attention gets flagged in the same pass.

Book my free patient-pipeline audit See what the audit covers
  • Reviewed by a senior consultant, not a checklist tool
  • You keep the list of fixes either way
  • For practices already running marketing
Female dentist fitting porcelain veneers for an adult patient at a modern Australian dental clinic
$ An audit worth $1,500Yours at no cost
AHPRA
Advertising Review
Checked Against AHPRATGA Restrictions CheckedNational Boards GuidelinesAHPRA Guidelines AppliedClaims Checked First
01Busy is not the same as booked

You may already have enough interest.
The loss happens after the enquiry.

If you are paying for ads, a website and maybe an agency, you already judge all of it on one number: how many new patients booked this month. That number hides where the money goes.

The first risk01 / 02

In the practices we audit, the loss often happens after the enquiry, not before it. Your team feels the volume, but your diary does not. Busy is not the same as booked.

01

The enquiry that came in at 7pm on a Friday and got a call back the following Tuesday.

02

A booking form that doesn’t work and nobody notices.

03

Follow-up on new enquiries that stops after one attempt.

04

An ad sending people to a page with no obvious way to book.

None of it shows up in your reporting. You can see what you spent. You cannot see what you missed.

On your highest-value treatments, one missed enquiry can be worth more than the month of marketing spend that went looking for it.
The second risk02 / 02

In a regulated profession, the things meant to bring patients in can quietly put you offside. Three of the most common:

Patient reviews republished on your own website.

Wording in a Google ad that promises more than the evidence behind it supports.

An offer running with no terms attached.

We check for these risks while auditing, and tell you exactly what needs attention.

02What you get on the call

Your patient journey, reviewed from enquiry to booking

30 minutes

A senior consultant reviews your patient pipeline before the call, then presents the findings to you personally. The audit is worth $1,500. It is built from your numbers, not industry averages.

01

Before the call. Send your enquiry numbers, conversion and treatment values, plus website and ad account access. We review your ads, forms, booking path and follow-up before we speak.

02

On the call. The consultant walks the journey stage by stage: ad click, enquiry, first response, booking, follow-up. You get a clear picture of what it is costing you in treatment revenue.

03

After the call. You keep the list of audit findings, ranked by estimated revenue impact. This includes the advertising items that need attention. It’s all yours whether or not you work with us.

Our team handles your content, social, email, ad copy and website copy directly. Phone systems, practice software and CRM setup sit outside that, so you get the specification of what needs changing, and we work alongside whoever manages it.

We write and review against the AHPRA and National Boards advertising guidelines, and check TGA restrictions where therapeutic goods are involved.

Book my free patient-pipeline audit

Free, 30 minutes, and the fix list is yours to keep.

03What that looks like in practice

Exclusive Smiles Dental

Belmore, Sydney

They launched in late 2025 with nothing built. We built the whole digital presence from scratch: three social accounts across Instagram, Facebook and TikTok, website copy written to match the positioning, flyers distributed across Belmore, and a photoshoot we organised and directed.

Every piece was reviewed against the AHPRA advertising guidelines before it went live. That ruled out patient testimonials and outcome guarantees, and set a higher bar for the before-and-after images most local competitors lean on.

First five months · Launch execution and traffic
154,000
Content views
People who saw the work
84,000
Accounts reached
Unique accounts reached
1,249
Link clicks
Straight to the website
04Why premium practices choose us
Dental marketing that respects the rules and the economics of the practice.

Dental is one of our core healthcare markets, so the conversation starts with treatment values and chair time rather than clicks and impressions. We plan, write and manage your content, social, ads and email, so it is not another job for your practice manager. Everything is reviewed against the advertising guidelines before it runs, and you own all of it.

Confident female dentist at a modern Australian dental practice
AHPRA-reviewed before it runs
Done-for-you, you own it
05Frequently asked questions

More context before you book

Your monthly enquiry volume and source, how many became booked appointments, and the average value of your main treatment lines, plus access to your website and ad account. We do the review before we speak, so the 30 minutes goes into discussing findings, rather than data collection.

Most practices have gaps. We use what you have, and where a number is missing, we show you a strategic projection. You will always know which parts of the audit are measured on existing data, and which are estimated.

A senior consultant, and the same person presents it to you. No checklist tool, no junior handover.

The fix list, ordered by estimated revenue impact, plus the advertising items that need attention. Yours to keep, whether or not you work with us.

It is used to run your audit and nothing else. We do not share it, and we do not use your figures in our own marketing without asking first.

Yes. We check your ads, website and content against the AHPRA and National Boards advertising guidelines, and TGA restrictions where therapeutic goods come into it. We flag what needs attention. We are not lawyers, so anything on the borderline should ideally go to your legal adviser or insurer.

We tell you, and we tell you what needs to change. For phone systems, practice software and CRM setup, you get the specification, and we work alongside whoever manages it.

No. If it looks like a fit, we will show you how to address the audit findings. If it does not, you still leave with a better understanding of the leaks in your business.

Book the call

One call. One clear answer.

Thirty minutes, and you finish it knowing where patients are dropping out, what that gap is worth and which fixes come first. One recovered high-value booking would be worth many times the half hour you spend finding it.

Ninety days on, the aim is to have ads feeding a pipeline that holds, rather than the same gaps.

Book my free patient-pipeline audit

Free, 30 minutes, and the audit worth $1,500 is yours at no cost.

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