ContentClicks Case Study - Los Angeles, CA Med Spa
Outcome: The amount of price-shock from injectables was reduced through pre-education
Client: Premium med spa, injectables lead (fictional, anonymized for case study purposes).
Location: LA, CA
Focus: Injectables conversion; expectation and investment alignment.
Engagement: 90-day education and conversion build.
Constraints: High drop-off after pricing conversation; cancellation volatility.
The Challenge
The Situation (Before)
- Patients booked with unrealistic assumptions about cost, downtime, and results timelines.
- High cancellation/reschedule friction created revenue volatility and staff load.
- Clinic needed a premium posture that differentiated from discount-driven competitors.
ContentClicks Approach
- Pre-book education flow: ‘what drives investment’ and what varies (units/product, goals, safety).
- Landing pages that set expectations before booking; clear aftercare and candidacy notes.
- Follow-up system for non-bookers focused on clarity and readiness, not urgency.
- Measurement aligned to booked and showed outcomes (not impressions).
Outcomes
Early Outcomes (60–90 Days)
- Better-informed bookings; fewer price-shock cancellations.
- Improved enquiry-to-booking conversion driven by pre-education and clearer pathways.
- Less front-desk back-and-forth due to standardized expectation-setting assets.
Beyond 90 Days (Optimization)
- Extend the pre-education system to fillers and skin tightening services.
- Quarterly QA to keep expectations content aligned with offers and capacity.
- Continue refining follow-up to reduce no-shows and reschedules.
Why This Worked
- Increasing the quality and amount of Patient Education material means that patients are better prepared and understand what they are getting into, reducing the shock incurred at appointment time.
- Pre-qualification techniques can reduce the time that the Front-Desk spend on enquiries and disgruntled patients, meaning that they can focus their time on more meaningful value-added tasks like following up no-shows.
