We help plastic surgery practices improve patient selection through clinical-grade messaging that adheres to state and national medical advertising standards.
Better-fit consults,
without marketing shortcuts
or reputation risk.
Most practices lose 40% of their consult time to basic FAQ. Our surgeon-approved messaging clarifies suitability, recovery timelines, and fees before patients book.
Review What Other Clinics Do
Protected by the ContentClicks Compliance-First Guarantee
Matthew Roberts
CEO of ContentClicks
Why Plastic & Cosmetic Practices in the US Choose Compliance-First Marketing
The Challenge? Consult Quality.
Interest is coming in, but you’re constantly facing:
- Patients with unrealistic expectations from social media
- Budget or timeline expectations that don’t match the procedure
- Social channels failing to identify and attract appropriate surgical candidates
- Inconsistent information from websites, booking systems, or front-desk conversations
The Cost?
Every 60-minute consult spent on basic patient education is an hour of high-value surgical capacity lost to tasks that should have been completed before the patient arrived.
The Essentials for a Modern Practice
- Patient Education Guides -
Procedure-specific education guides (6–10 pages) covering suitability, recovery expectations, fee ranges, and common reasons patients may or may not be appropriate.
How Patients Use Them
Patients receive the guide after booking and before the consult, via your existing email or booking system, and review it on their own time.
What Changes
Patients arrive with a clearer understanding of contraindications, timelines, and investment. Consults begin at a higher level, focused on clinical decision-making rather than basic education.
- Social Media Content -
Plan and produce surgeon-approved social content that reflects your work without sensationalism, hype, or sloppy claims.
How it Helps
Qualified candidates with realistic clinical expectations engage. Poor-fit enquiries and unrealistic timelines tend to self-select out before they reach your consult room.
Proof Matters
Every post runs through our compliance review process—risk rated, edit notes documented, audit trail maintained. The review process is standardised so content decisions are applied consistently over time.
- Tracking & Reporting -
Set up and track key metrics for your practice, so you know how many leads you get, where they come from, and how your marketing efforts are performing.
Why is it Important
You gain full visibility into which channels are driving patients, which strategies are most effective, and where adjustments can improve results.
Transparent Performance
A monthly dashboard is shared showing lead volume, performance trends, patient sources, and actionable opportunities for optimization.
You Focus on Surgery. We Scale Your Expertise.
Our Process
We draft content with compliance considerations built in. You receive it with a simple risk rating (low / medium / high) based on relevant state board and healthcare advertising standards, along with documented edit notes and suggested alternatives. Most reviews take only a few minutes.
What we Handle
- Ongoing compliance content review
- Audit trail & documentation
- Marketing-led support, not legal advice
Just Waiting For
Your Green Light
- You give a final sign-off on everything before it goes live
- You set your brand voice and positioning
- You evaluate risk tolerance for your market
What You Get: Compliance-First Guaranteed Content That Actually Converts
WEEK 1
Fast Start: Calendar
& Content
Full digital audit and planning
We align on goals, priorities, and tone and define how we measure success
Complete strategy development
A fully compliant marketing and content plan was approved.
Marketing tech set up
Tools and recommendations were tailored to your practice size and goals.
WEEK 2-3
Build Your Marketing
Machine
Your first post goes live
Your social channels were activated and new leads began generating.
Patient & Staff Materials
Educational and training assets for key procedures were delivered.
Website and messaging
Pages were updated, improved, and aligned for clarity and conversion.
WEEK 4+
Ongoing Optimization
& Growth
Monthly social calendar
Content is refined to attract high-suitability patients and optimize your case mix.
Continuous optimization
Results were improved month over month using real performance data.
Training & Handover
Your team is equipped with workflows to screen inquiries for surgical readiness before scheduling
✅ Why Clients Love This Approach:
- With modular contracts you only pay for what you need and can adjust services as your goals change.
- Everything is ready-to-use and measurable.
- Your team knows exactly what to do to convert inquiries into booked consults.
- Social media and website content is aligned with your brand and target patients.
Sample our Services
- Sample Patient Education Guide (6-10 pages) for rhinoplasty, facelift, or tummy tuck
- Example "Before → After" compliance edits showing how we make content safer
- 1-page overview of our approval workflow with risk rating system
See the Quality First.
Before we ask for a call, see exactly what we create for plastic surgery practices.
Marketing guidance, not legal advice. Final approval always stays with your practice.
Built for reputation-sensitive surgeons
Governance-led approvals, not "post and hope"
Designed to improve consult quality (show rate, close rate, case mix)
Your Questions, Answered
ContentClicks Compliance First Guarantee
We stand behind our work with a straightforward promise:
-
We deliver the scope we’ve agreed together – what you’ve paid for, on a clear timeline.
-
We follow a compliance-first process – each asset is created and reviewed against relevant guidelines then checked by our internal regulatory experts (we’re marketers, not lawyers, so this isn’t legal advice).
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We own our mistakes – if we miss the mark, we correct it. If you change direction, we revisit scope together.
You can view the full ContentClicks Compliance-First Guarantee by clicking the button below.
For Plastic & Cosmetic Surgeons Who Want Premium Cases, Not Just Botox
Plastic and Cosmetic Practices We Help
You're a Great Fit If:
- You run a plastic or cosmetic surgery practice
- State Medical Board, the FTC and FDA rules matter to you
- You want growth without risking your license or reputation
- You value long-term partnership and transparency over quick fixes
This Won't Work If You:
- Want shortcuts around State Medical Board, FTC or FDA rules
- Only care about vanity metrics like likes and followers
- Expect us to vanish after launch instead of staying on as a partner
Frequently Asked Questions
Q: Who will actually be working on my content?
Your account is managed by senior healthcare writers and strategists – not generic offshore freelancers or junior staff. Our team includes former Big Four management consultants, regulatory-aware marketing strategists, and industry-specific writers with deep experience in plastic and cosmetic surgery.
Q: Do you have experience with plastic and cosmetic surgery practices specifically?
Yes. We work with plastic and cosmetic surgery practices in regulated markets like the US, Australia and Singapore to build patient communication, create compliance-minded content, and position surgeons as the go-to experts in their space. Our writers understand the nuances of marketing surgical and non-surgical procedures — from face-lifts and body contouring to injectables and medispa services.
Q: Can I see examples of your work or results?
Absolutely. We have case studies and testimonials from healthcare clients, including plastic and cosmetic surgery practices. For example, one client said:
“ContentClicks rebuilt our patient communication strategy. Their understanding of healthcare advertising rules and risk was outstanding.”
Q: How do you keep content aligned with US compliance expectations?
Every piece of content goes through our internal Compliance-First review (the ContentClicks proprietary Compliance-First Growth System) before it reaches you. We design content with State Medical Board, FTC advertising standards, HIPAA considerations and, where relevant, FDA-regulated products in mind. We’re marketers, not lawyers, so this isn’t legal advice — but our process is built to reduce common regulatory red flags.
Q: What is the ContentClicks proprietary Compliance-First Growth System?
Our content goes through three layers of review:
- Written by medical content specialists who understand clinical language and healthcare regulations
- Automated review against State Medical Board and FTC advertising expectations, and checked for obvious HIPAA/privacy pitfalls
- Final refinement to align with your internal policies, brand voice and risk tolerance
Q: Will I get in trouble with regulators for marketing my practice?
No one can guarantee how a regulator will respond, but our goal is to reduce that risk. We specialise in creating content that supports your reputation and growth while staying mindful of State Medical Board, FTC and FDA advertising rules. You review and approve everything before it goes live, so you stay in control while we handle the complexity. This isn’t legal advice – we always recommend you involve your own counsel for final sign-off on higher-risk campaigns.
Q: How much of my time will this take?
Minimal. We handle the entire process – strategy, writing, compliance-first checks and deployment. You give us a focused briefing upfront, then review and approve content in minutes. It’s a true done-for-you service designed for busy surgeons.
Q: How quickly can you start?
We typically begin the strategic work within 48 hours of engagement. While other agencies may need weeks to “learn your brand,” we use proven frameworks for plastic and cosmetic surgery to understand your audience quickly and start creating content that can drive meaningful inquiries from day one.
Q: How long until I see results?
You’ll receive your first content asset within about 7 days, and a full content calendar within roughly 14 days. Tangible business outcomes take longer – for most practices, we aim to establish a more consistent stream of qualified consult requests within the first 60-90 days, though timelines vary by market, competition and starting point.
Q: What if I’m not happy with the content?
We include up to three revision rounds with every project, and we offer a 30-day satisfaction promise. If we miss the mark, we’ll fix it. If you’re still not satisfied after we’ve worked through the agreed process, we’ll honor the guarantee as outlined in your service agreement. In practice, most clients approve our first or second draft – but the safety net is there.
Q: Is there a lock-in contract?
No. We typically work on a monthly retainer basis with no long-term lock-in. Our aim is that you stay because the work is effective and the partnership feels solid, not because you’re stuck in a contract. We do offer discounts for longer commitments the longer we work with a client the easier it is to help and we pass the savings along.
Q: What does “risk-free first month” actually mean?
If you’re not satisfied with the work in your first month, you don’t pay. Simple as that. We take the risk so you don’t have to.
Q: What exactly do I get when I work with ContentClicks?
For plastic and cosmetic surgery practices, our service typically includes: compliance-minded website copy, professional social content and management, authority-building blog articles (ghostwritten under your name), email sequences for consults and follow-up, marketing technology setup, and a strategic content calendar. We handle everything from strategy to execution so your marketing actually gets done.
Q: Do you manage social media posting or just write the content?
We offer both. You can choose content-only (we write, your team posts) or a full done-for-you service where we manage the entire process, including publishing on platforms like Instagram, Facebook, LinkedIn and others relevant to your practice.
Q: Do you offer SEO or paid ads?
We focus on building the core content assets and messaging that make SEO and ads actually work. We’re not a generic PPC shop or churn-and-burn SEO firm. If your website and content are weak, no amount of ad spend will fix it. We help you fix the foundation first, and we can collaborate with your SEO or ad partners if you have them.
Q: What makes ContentClicks different from other marketing agencies?
Three things:
We specialize in regulated healthcare, including plastic and cosmetic surgery – we understand the realities of State Medical Board, FTC oversight and reputational risk.
Your account is led by senior strategists and former Big Four consultants, supported by specialist healthcare writers – not a rotating cast of junior freelancers.
We build integrated content ecosystems, not random posts – every asset has a job: attract, educate, and convert the right patients into booked consults.
Q: I’ve been burned by marketing agencies before. Why should I trust you?
Q: Why can’t I just use ChatGPT to write my content?
You can – but you’ll usually end up sounding like every other clinic. Generic AI content doesn’t understand your specific risk profile, your differentiation as a surgeon, or the nuances of US healthcare advertising. It also isn’t responsible for keeping you aligned with State Medical Board, the FTC or HIPAA. We use AI as a tool inside a human-led, compliance-first strategy so your content is accurate, on-brand and built to convert.
Q: What kind of results can I realistically expect?
Our focus is on generating more qualified consult requests for higher-value procedures – not just likes or followers. For some clients, that has meant significantly more surgery-ready inquiries and fuller calendars over the first few months. Results always vary based on your market, reputation, pricing, and how much traffic you already have, so we’ll give you a realistic range and plan during your initial strategy session rather than a one-size-fits-all promise.
Q: What can I expect to spend?
Most practices start with a monthly budget of at least $1,000 and scale from there as results prove out. We’re not a low-cost, generic content shop – we tailor plans and pricing based on your goals, case mix and growth targets, and we’re transparent about what’s included before you commit.
Q: Will this actually fill my appointment book?
That’s the goal. Every piece of content we create is designed to move people from interest to booked consult – not just generate noise. We focus on clear messaging, strong calls-to-action and clean paths from content to inquiry, and we track meaningful indicators like consult requests and show-up rates, not just impressions or likes. We can’t guarantee specific numbers, but everything we do is pointed at revenue-generating outcomes.
