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Drive device adoption
without triggering compliance flags
or losing physician trust.
For pharmaceutical and medical device manufacturers — get marketing that educates physicians, accelerates adoption, and keeps you defensible with the FTC, FDA, and global regulators.
Learn more
Protected by the ContentClicks Compliance-First Guarantee
Matthew Roberts
CEO of ContentClicks
Why Device Manufacturers Choose ContentClicks
The B2B Medical Device Marketing Problem
You’ve invested millions in R&D, cleared FDA/TGA approval, and built clinical evidence. But physician adoption is slower than projected because:
- Physicians don’t trust marketing that feels like sales hype (they want clinical evidence, not promises)
- Your competitors have similar claims (differentiation is hard when everyone says “clinically proven”)
- Compliance constraints make messaging feel generic (FDA/TGA limits what you can say, so everything sounds the same)
- Educational content is either too technical or too dumbed-down (you lose the clinical audience or fail to convince)
- KOL engagement is expensive and slow (but necessary for credibility)
- Your sales reps need better tools (leave-behinds, email sequences, comparison guides that actually work)
The agencies who “get” B2B SaaS don’t understand regulated medical devices. And the agencies who claim they “do medical” don’t know how to sell to physicians.
What you get
A Compliance-Governed Device Marketing System for Physician Adoption
Not generic B2B marketing. Not compliance theater.
A system that makes physicians trust your clinical data and choose your device over competitors.
1. Clinical Education Content
Physician-grade resources that build credibility and accelerate adoption
What we create:
- Clinical white papers (peer-reviewed evidence positioning)
- Physician education guides (mechanism of action, patient selection, treatment protocols)
- Comparative efficacy analyses (your device vs. alternatives)
- Case study libraries (real-world outcomes, typical results)
- CME/CE-eligible content (if partnered with accredited providers)
Why it matters: Physicians adopt devices they understand and trust. Education-first content positions you as the clinical authority, not just another vendor.
2. FTC/FDA Compliance Review
Every asset vetted for regulatory risk before it reaches physicians
Our process:
- Claims substantiation review (clinical evidence alignment)
- Off-label promotion screening (identify and eliminate risk)
- Comparative advertising checks (ensure fair balance and substantiation)
- Labeling consistency verification (approved indications only)
- Image and testimonial governance (representativeness, disclosure)
- Medical device advertising rule compliance (worldwide regulations if required, FDA requirements)
Why it matters: One warning letter costs time, money, and physician trust. Our process minimizes regulatory exposure while keeping your messaging strong.
3. Sales Enablement Tools
Give your reps the materials physicians actually want
What we create:
- Pre-call email sequences (warm up the conversation)
- One-page clinical summaries (quick decision-making tools)
- ROI calculators (patient volume, revenue per treatment, payback period)
- Objection handling playbooks (competitive positioning, pricing, training concerns)
- Post-demo follow-up templates (keep momentum going)
- Patient consult scripts (help physicians explain the device to their patients)
Why it matters: Your sales team needs content that opens doors and closes deals. Physicians don’t want to be “sold to” — they want to be educated and equipped.
4. Website & Digital Presence
Position your device for adoption at every research stage
What we create:
- Device landing pages (clinical authority, evidence-first structure)
- Physician resource centers (gated clinical content, CME materials)
- FAQ libraries (address common objections before the sales call)
- Video education series (procedure walkthroughs, patient selection, results)
- Competitive comparison pages (differentiation without FTC risk)
Why it matters: Physicians research before they engage your reps. Your digital presence either builds credibility or sends them to competitors.
5. KOL & Professional Engagement Content
Leverage thought leaders without risking undisclosed compensation flags
What we create:
- KOL partnership content (expert interviews, panel discussions, technique papers)
- Conference materials (booth content, presentations, handouts)
- Peer education programs (physician-to-physician training resources)
- Advisory board communications (structured engagement, documented disclosures)
- Speaker bureau support (approved slide decks, talk tracks, disclosure templates)
Why it matters: KOL credibility accelerates adoption. But undisclosed relationships or off-label promotion create massive regulatory and reputational risk. We build the governance in.
6. Patient-Facing Materials (for Physician Use)
Help physicians educate and convert their own patients
What we create:
- Branded patient education guides (co-branded with the practice)
- Waiting room materials (procedure explainers, candidacy criteria)
- Website copy templates (physicians can customize for their practice)
- Social media content libraries (physicians can post with confidence)
- Before/after governance templates (consent forms, image handling rules)
Why it matters: Physicians are more likely to adopt your device if you make patient acquisition easier. Give them turnkey marketing they can trust.
WEEK 1
Fast Start: Calendar
& Content
Full digital audit and planning
We align on goals, priorities, and tone and define how we measure success
Complete strategy development
A fully compliant marketing and content plan was approved.
Marketing tech set up
Tools and recommendations were tailored to your practice size and goals.
WEEK 2-3
Build Your Marketing
Machine
Your first post goes live
Your social channels were activated and new leads began generating.
Patient & Staff Materials
Educational and training assets for key procedures were delivered.
Website and messaging
Pages were updated, improved, and aligned for clarity and conversion.
WEEK 4+
Ongoing Optimization
& Growth
Monthly social calendar
Content is refined to attract high-suitability patients and optimize your case mix.
Continuous optimization
Results were improved month over month using real performance data.
Training & Handover
Your team is equipped with workflows to screen inquiries for surgical readiness before scheduling
WHO THIS IS FOR
You’re a Great Fit If:
✅ You manufacture or distribute medical devices or pharmaceuticals sold to physicians
✅ FDA/TGA/global regulatory compliance is non-negotiable
✅ You want faster physician adoption, not just more marketing materials
✅ Your sales team needs better tools to compete
✅ You value long-term brand credibility over quick wins
This Won’t Work If:
❌ You want to push off-label uses or make unsubstantiated claims
❌ You’re looking for generic B2B marketing that ignores medical device rules
❌ You expect instant adoption without education and trust-building
❌ You’re not willing to invest in compliance-first content
SECTION: FAQS
Frequently Asked Questions
Q: Do you understand medical device advertising regulations?
Yes. We work with manufacturers across Class I, II, and III devices (FDA) and equivalent categories (TGA, MHRA, Health Canada). We understand:
- Approved vs. off-label indication boundaries
- Claims substantiation requirements
- Comparative advertising rules
- KOL disclosure obligations
- Medical device labeling constraints (21 CFR Part 801)
- International regulatory variations
We’re not lawyers, but our process is built to minimize common regulatory red flags.
Q: Can you help us launch a new device or pharmaceutical product?
Yes. Our typical device launch package includes:
- Clinical positioning strategy (differentiation vs. competitors)
- Physician education materials (evidence-based adoption tools)
- Sales enablement kit (rep training, objection handling, ROI tools)
- Patient-facing materials (turnkey resources physicians can use)
- Digital presence (website, resources, gated content)
- KOL engagement content (if applicable)
Everything built compliance-first from day one.
Q: How do you handle claims substantiation?
Every claim we write is tied to:
- Published peer-reviewed clinical data
- FDA-approved labeling language
- Internal clinical evidence (if substantiated)
- Comparative studies (if making competitive claims)
We document the substantiation trail and flag any claims that need stronger evidence or legal review.
Q: Can you help us compete against established devices in the market?
Yes. Our competitive positioning process includes:
- Evidence-based differentiation (clinical outcomes, patient selection, ease of use)
- Fair balance comparative content (substantiated, legally defensible)
- Physician objection mapping (price, training, results concerns)
- ROI positioning (help physicians justify the investment)
We make your competitive advantages clear without creating regulatory risk.
Q: Do you work with KOLs and speaker bureaus?
Yes, but we build the governance in:
- Disclosure templates (financial relationships, conflict of interest)
- Approved content libraries (stay within labeled indications)
- Event materials (conference booths, presentations, handouts)
- Advisory board communications (structured, documented)
KOL credibility is powerful, but undisclosed relationships or off-label promotion create massive risk. We help you leverage KOLs safely.
Q: Can you create patient materials that physicians can use in their practices?
Yes. We create co-brandable patient resources:
- Education guides (procedure explainers, candidacy, recovery)
- Waiting room materials (branded posters, brochures)
- Website copy templates (physicians customize for their practice)
- Social media content libraries (compliant posts physicians can use)
- Before/after governance tools (consent forms, image handling)
This makes adoption easier — physicians get turnkey marketing for your device.
Q: How do you handle global regulatory requirements?
We adapt content for:
- FDA (United States)
- TGA (Australia)
- MHRA (United Kingdom)
- Health Canada
- CE marking requirements (European Union)
- PMDA (Japan)
- NMPA (China)
Regulatory language varies by region. We create core content and localize for compliance in each market.
Q: What if we get a warning letter about something you created?
We take responsibility. If content we created becomes the subject of regulatory inquiry:
- We provide documented approval trail (what was approved, when, by whom)
- We revise or remove content immediately
- We support your response process with substantiation documentation
This isn’t legal advice — but our process is designed to minimize risk and give you a defensible position.
Q: Can you help with clinical trial results communication?
Yes. We translate clinical data into:
- Executive summaries (key findings, implications)
- Physician-facing white papers (methodology, results, clinical significance)
- Sales tools (evidence-based talk tracks)
- Patient-friendly explainers (what the results mean for outcomes)
- Conference presentations (posters, slide decks)
All with proper disclosure of limitations, conflicts, and funding sources.
Q: Do you handle digital advertising (Google Ads, LinkedIn, etc.) for medical devices?
We focus on the foundational content (clinical positioning, education materials, sales tools). If your messaging and evidence positioning are weak, ad spend won’t fix it.
We can collaborate with your media buying team or recommend specialists once the core content is strong.
Q: How long does it take to see physician adoption improve?
You’ll have initial content assets within 7-14 days. Full launch kit development typically takes 4-8 weeks.
Physician adoption improvements vary by:
- Device complexity and learning curve
- Competitive landscape
- Sales team effectiveness
- Clinical evidence strength
- Market maturity
Most manufacturers see measurable adoption lift within 3-6 months of deploying new education and sales tools.
Q: What’s the investment?
Most device manufacturers start at $5,000-$15,000/month, depending on:
- Number of devices/indications
- Content volume and complexity
- Regulatory review requirements
- Global market needs
- Sales team size and support needs
We’ll build a custom plan during your strategy session and be transparent about scope and deliverables.
Q: Is there a contract lock-in?
No. We work on a monthly retainer with no long-term lock-in. You stay because the content drives adoption and the partnership works — not because you’re stuck.
We do offer volume discounts for longer commitments or multi-device portfolios.
Q: What makes you different from other B2B medical marketing agencies?
Three things:
- We specialize in regulated medical device marketing — we understand FDA constraints and physician decision-making
- We’re led by former Big Four consultants, Lawyers and regulatory-aware strategists — not generic B2B marketers
- We build adoption systems, not random content — every asset is designed to educate, differentiate, and convert physicians
SECTION: GUARANTEE
The ContentClicks Compliance-First Guarantee
We stand behind our work with a clear promise:
We deliver what we’ve agreed — on scope, timeline, and quality standards.
We follow a compliance-first process — every asset is reviewed against FDA, FTC and HIPAA advertising rules and substantiation requirements by our internal regulatory team (we’re marketers, not lawyers, so this isn’t legal advice).
We own our mistakes — if we miss the mark, we revise. If scope needs adjustment, we discuss it transparently.
You stay in control — nothing publishes without your approval, and you have a documented trail for regulatory defense.
View the Full Compliance-First Guarantee →
SECTION: CTA
Ready to Accelerate Physician Adoption?
Get a free device launch content plan tailored to your market and regulatory environment.
No generic templates. No pressure. Just a clear roadmap.
What You’ll Get:
- Competitive positioning analysis (how you stack up)
- Sample physician education guide (evidence-based)
- Sales enablement recommendations (what your reps need)
- Compliance review of current materials (identify risks)
- 30-day content roadmap (no obligation)
