ContentClicks CCR London As presented at CCR 2026
In Practice Theatre
Friday 2 October 2026
The Monthly Newsletter That Actually Gets Read Ivan Lusica, ContentClicks ExCeL London

Would you say this to the patient sitting in front of you?

You ran that test on one subject line in the room. Put your clinic's website in below and we run it on every page, against the UK rules, with the source beside each finding.

Our £999 advertising and compliance audit, free to CCR 2026 attendees. Findings open on this page in about three minutes and arrive by email.

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Takes about a minute to request.

£999 Yours at no cost Our standard fee for this audit. Free to CCR 2026 attendees until Friday 31 October 2026.
No cost No obligation No frills No sales call unless you ask
Paste the last newsletter your clinic sent (optional)

We read it by hand and reply within ten working days. Remove any patient names before pasting.

We use these details to run your audit and send you the findings. The audit is a marketing review against published UK guidance. It is not legal advice.

Running your review

Queued. Starting shortly.

This usually takes about three minutes. We will also email the findings to you.

Your top three findings

    Open the full report

    A copy is on its way to your inbox. General information, not legal advice.

    Request received

    Thanks. We will send your findings to your inbox.

    Nothing arrived? Check your spam folder, or email hello@contentclicks.co.

    Subject: Don't let your results fade

    Don't let your results fade. It's been 3 months since your last anti-wrinkle treatment1. Book your next appointment now to maintain your results. Only a few slots left this month2, so don't miss out. Wave goodbye to tired skin3 and hello to a brand new you.

    1. 1“anti-wrinkle treatment” Indirect reference to a prescription-only medicine in a public email.CAP Code 12.12. Human Medicines Regulations 2012, reg 284.
    2. 2“Only a few slots left this month” Time-limited pressure on a cosmetic intervention.CAP cosmetic interventions guidance. ASA upheld rulings, 2011 and 2022.
    3. 3“Wave goodbye to tired skin” Trades on how the reader feels about their appearance.CAP guidance on responsible cosmetic advertising.

    Composite of patterns from real clinic newsletters. Not a quotation.

    Dr John C. Ferguson in his clinic in Honolulu

    What a compliant newsletter did for one surgeon

    There was definitely an uptake in engagement, and we were able to restart some conversations we hadn't had. It started with people that had come, had consults, they were in our database, but never had a procedure.

    Dr John C. Ferguson, MD, FACSFacial cosmetic surgeon, The Ferguson Clinic, Honolulu, Hawaii (US client)
    1 a dayconsultations, up from one a week
    65%open rate on the first email
    4xbooking page traffic on send day
    Read the Ferguson Clinic case study
    1 in 9

    CAP checked 928 aesthetic ads between April and December 2025. 11.5% complied. One procedure, one platform, paid social. Take it as a measure of how the industry writes when it thinks nobody is checking. Do not take it as a measure of your newsletter.

    Source: CAP enforcement report on non-surgical liquid BBL advertising, March 2026.

    Four things arrive in about three minutes

    • 01Every public page on your site read against the UK rules, with each finding tied to the sentence it sits in
    • 02Findings ranked by risk, top three first, each with the source you can check yourself
    • 03A rewrite of the top three, written so it would pass the test in a consultation room
    • 04The Consultation Continuity Test as a one-page checklist your team runs before every send

    How it works

    1

    Send

    Clinic name, website, email. About a minute.

    2

    We review

    The check runs against CAP, MHRA and ICO published guidance. About three minutes.

    3

    You receive

    Findings open on this page and land in your inbox. A 20-minute walkthrough with Ivan is offered, never required.

    Six things we check, each with the rule it comes from

    • References to prescription-only medicines, direct and indirect, including nicknames and hashtags.CAP Code 12.12. Human Medicines Regulations 2012, reg 284.
    • Time-limited offers and price-led framing on cosmetic interventions.CAP cosmetic interventions guidance.
    • Before-and-after images and results claims, and whether the evidence supports the impression.CAP guidance on before-and-after photos.
    • Language that plays on appearance insecurity or plays down medical risk.CAP responsible advertising guidance.
    • Who is named as practitioner and prescriber, and whether a consultation is clearly offered.MHRA Blue Guide, appendix 6.
    • The permission you had to email, and the opt-out, on any newsletter you paste in.ICO guidance on electronic mail marketing (PECR).

    What we do not do

    • Give legal advice or a regulatory decision. Where a finding needs one, we say so and point you to your indemnifier or adviser.
    • Guarantee that a regulator will accept any piece of copy.
    • Collect patient data. Do not paste patient names or treatment details into the form.

    Who this is for

    “I will spend longer correcting the writer than writing it myself.”

    You keep control of every word. We show you which ones to look at, and why, so you are editing three sentences rather than a draft.

    “We have already got an agency.”

    The findings are written for your existing team to implement. Nobody needs replacing.

    “Marketing will change it after I sign it off.”

    Each finding shows the sentence, the rule and the source on one line. Ten minutes to review, not an afternoon.

    Ivan Lusica

    Co-Founder, ContentClicks. Qualified lawyer (Australia).

    ContentClicks is a compliance-first marketing agency for regulated industries. Every finding in this audit is referenced to a published UK source: CAP, the ASA, the MHRA or the ICO. We show our working so your own adviser can check it. Nothing here is legal advice, and we will tell you when a question needs one.

    The four sequences I left off the stage

    Welcome, education, recall and reactivation, written the way we rewrote the email in the session. One email each, with the reasoning beside it.

    ContentClicks CCR London

    As presented at CCR 2026, ExCeL London.

    £999 is the fee ContentClicks charges for this audit outside the CCR offer. No purchase is required to receive it.

    Privacy© ContentClicks 2026

    This audit is a review of public marketing material against published UK advertising and data-protection guidance. It is general information, not legal or regulatory advice, and does not create a client relationship. Obtain your own advice before relying on it. Client results shown are from a US practice and are not a prediction of results for your clinic. ContentClicks is not endorsed by CCR, Easyfairs, the ASA, CAP, the MHRA or the ICO.