CASE STUDY
ContentClicks Case Study – Plastic Surgery
ContentClicks Case Study – New York City Plastic Surgery Practice
Outcome: Higher-intent, better-informed enquiries and fewer wrong-fit consults through education-first conversion and governance.
Client: Board-certified plastic surgeon (NYC), boutique private practice
Location: New York, NY
Focus: Rhinoplasty, facelift/neck lift, breast revision, mommy makeover
Engagement: 90-day build + ongoing monthly optimisation
Constraints: Reputation-first; strict privacy posture; written surgeon sign-off (timestamped) with a 12-month archive; low-touch review cadence.
The Challenge
Objectives (90 Days) - Increase the share of right-fit consult requests without chasing volume.
- Reduce consult waste (no-shows, late cancels, misaligned expectations).
- Elevate trust signals and implement a defensible written approval process with a 12-month archive.
- Improve attribution and reporting in a way that maps to consult quality (not vanity metrics).
What ContentClicks Implemented
Outcomes
Why This Worked
- The system optimised for controlled demand and case-fit, not volume.
- Education acted as a filter before patients ever booked.
- Governance reduced risk: nothing published without written approval, and records were retained for defensibility.
