ContentClicks Case Study - Tampa Florida
Outcome: Expectations could be successfully managed for the spa’s body contouring packages.
Client: Med spa offering multi-session body contouring (fictional, anonymized for case study purposes).
Location: Tampa, Florida
Focus: Appropriateness filtering and package completion.
Engagement: 90-day filter and education build.
Constraints: Wrong fit leads; unrealistic expectations; complaint/refund risk.
The Challenge
The Situation (Before)
- Patients expected instant results or minimal commitment; many were wrong-fit for multi-session programs.
- Consult time was being consumed by poor candidates, increasing friction and reputational risk.
- Clinic needed a trust posture that prioritized appropriateness and transparency.
ContentClicks Approach
- Expectations guide: candidacy, sessions required, timelines, what varies, realistic outcomes.
- Filtering flow: who is not a candidate, contraindications, and commitment required before booking.
- Follow-up system reinforcing readiness and appropriate planning prior to scheduling.
- Measurement aligned to booked/show and package completion signals.
Outcomes
Early Outcomes (60–90 Days)
- Fewer wrong-fit bookings; improved package completion due to clearer expectations.
- Reduced consult friction; fewer surprise objections during the sales conversation.
- Stronger trust posture through appropriateness-first messaging.
Beyond 90 Days (Optimization)
- Introduce a second expectations asset for injectables; maintain quarterly QA.
- Monitor complaint/refund signals as a governance input to messaging adjustments.
- Scale only within capacity and service quality guardrails.
Why This Worked
- By filtering out the wrong-fit patients through early pre-qualification the clinic opened up their staff to spend more time on right-fit patients. This not only improved morale but increased the quality of their actual treatment experiences making patients more likely to come back.
- Patient education upfront meant that patients were better prepared for the actual outcomes they would get, reducing the number of complaints and increasing the number of patients who completed their treatment plans.
