ContentClicks Case Study - Seattle WA Dentist
Outcome: The case-mix improved remarkably without having to uplift the volume of customers
Client: General dentistry practice with chairs largely full (fictional, anonymized for case study purposes).
Location: Seattle, WA.
Focus: Case mix optimization for higher-value procedures.
Engagement: 90-day positioning and conversion build.
Constraints: Goal was profitability and patient quality, not more patients.
The Challenge
The Situation (Before)
- Volume was adequate, but the practice wanted more of the right procedures.
- Owner wanted controlled growth without operational drag or discounting.
- Marketing needed to align to margin protection and schedule integrity.
ContentClicks Approach
- Positioning refresh: elevate high-value services with expectation-setting and clarity (no hype).
- Patient education assets to reduce decision friction and improve consult readiness. Such as those available on our Portfolio page here.
- Controlled campaigns aligned to capacity; measured against booked outcomes and acceptance signals (where available).
- Reporting focused on enquiry mix and schedule quality rather than raw lead counts.
Outcomes
Early Outcomes (60–90 Days)
- Shift in enquiry mix toward higher-value services.
- Fewer low-fit bookings; schedule remained controlled.
- Owner gained clearer line of sight between marketing and profitability drivers.
Beyond 90 Days (Optimisation)
- Quarterly case mix review and iterative improvements to education assets.
- Scale only within capacity guardrails to avoid margin erosion.
- Ongoing leak prevention across enquiry-to-booking process.
Why This Worked
- Improving patient education materials to emphasize those that sold on more desirable treatments improved the likelihood that patients would enquire about those treatments.
- Having strong guardrails for scaling meant that the business did not needlessly increase their stress during this period of change, increasing their chances of a successful implementation.
