ContentClicks Case Study - Phoenix AZ Dentist
Convert Existing Demand Before Spending More
Client: General dentistry practice with steady enquiry volume (fictional, anonymized for case study purposes)
Location: Phoenix, AZ
Focus: Intake conversion and leakage reduction
Engagement: 90-day conversion hygiene build
Constraints: Missed calls/slow follow up; inconsistent scripts and staff overload
The Challenge
The Situation (Before)
- Marketing produced enquiries, but conversion was inconsistent due to intake leakage.
- Staff were overloaded; response delays led to drop-off and avoidable schedule gaps.
- Owner distrusted marketing because reporting did not connect to booked and showed outcomes.
ContentClicks Approach
- Intake optimisation: missed-call routing, after-hours capture, response templates, speed-to-lead discipline.
- Website restructure: reduce ‘menu overload’ and route patients to the right booking pathway.
- Reporting aligned to economics: source to booked to showed; channel pruning when quality was low.
- Expectation-setting FAQs to reduce repetitive front-desk calls and improve readiness.
- Implemented ManyChat to handle the large number of incoming social-media messages the practice was dealing with
Outcomes
Early Outcomes (60–90 Days)
- Higher conversion from existing demand without increasing chaos or ad spend.
- Less front-desk time spent on repetitive questions due to clearer pre-visit information.
- Reduced wasted spend by stopping low-intent sources and focusing on channels that produced booked appointments.
- Less time spent responding to social media messages with the AI bot handling questions based on prepared FAQs
Beyond 90 Days (Optimisation)
- Introduce recall/reactivation to stabilise hygiene utilisation before scaling acquisition.
- Implement periodic intake QA to maintain speed-to-lead as staffing changes.
- Quarterly funnel review to keep leakage under control as demand increases.
Why This Worked
- Introducing reporting that was accurate, precise and accountable gave the owner a restored confidence in marketing.
- Cleaner and easier to understand “Call to Actions” improved the number of contacts that converted into actual valuable bookings.
- Technology enablement introduced a meaningful reduction in the amount of time that staff had to spend responding to enquiries
