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Healthcare Marketing Built Different
We’re the team reputation-conscious healthcare practices call when compliance isn’t optional and “post and hope” isn’t a strategy.
ContentClicks specializes in Health Canada-compliant, Health Canada-approved, and ASC-aligned marketing for dental practices, medical spas, plastic surgeons, and healthcare providers across Australia, Singapore, and the United States.We’re not a content mill. We’re not a generalist agency. We’re healthcare marketing specialists who understand that one wrong claim can cost you your practice’s reputation—and we’ve built our entire operation around keeping you safe while growing your business.
Why Healthcare Practices Choose ContentClicks
We Speak Regulator
Your competitors hire copywriters who Googled “BOTOX marketing” yesterday. We’ve spent years building governance frameworks, compliance workflows, and approval processes that pass Health Canada scrutiny, Health Canada review, and ASC standards.We know the difference between:
- Therapeutic claims vs. cosmetic positioning
- Permitted indications vs. promotional overreach
- Patient education vs. advertising (yes, there’s a legal distinction)
Every piece of content goes through our regulator-ready review process- because your medical board doesn’t accept “we didn’t know” as a defense.
We Build Systems, Not Just Content
Here’s what makes us different: we don’t just write your patient guides and social posts. We build the entire infrastructure that makes compliant marketing scalable.Our technology team has built:
- AI-powered lead intelligence systems that analyze competitive positioning and generate practice insights
- Marketing automation platforms that connect HubSpot, ActiveCampaign, Klaviyo, and your CRM into one compliant ecosystem
- Analytics dashboards with Meta API integration that show you exactly which content drives consultations
- Email deliverability monitoring that ensures your patient outreach actually reaches inboxes
- WordPress security hardening so your site doesn’t become a liability
We approach healthcare marketing like enterprise infrastructure – because that’s what your practice deserves.
We Improve Consult Quality, Not Just Lead Volume
Generic agencies chase clicks. We optimize for outcomes that matter:
- Show rate – Patients who actually arrive for consultations
- Close rate – Consultations that convert to procedures
- Case mix – Attracting patients who align with your expertise and pricing
Our patient education materials are designed to pre-qualify leads, set realistic expectations, and position you as the authority—so you spend less time educating tire-kickers and more time with committed patients.
Meet Our Senior Leadership Team
Matt is our Chief Executive Officer and Chief Operations Officer who works at driving strategy and partnerships. He has previously scaled businesses across MENA, US, and APAC, and brings deep expertise from sales to operations including in the healthcare sector.
Jenifer manages financial operations and ensures sustainable business practices.
Ivan is our Co-Founder, a Registered Lawyer and Creative Director. Ensures all content meets global healthcare advertising regulations and branding guidelines while driving creative excellence.
Luale develops content strategies that balance compliance requirements with conversion goals.
Former Senior Lead with 11+ years in enterprise data management. Builds our AI automation infrastructure, marketing technology stack, and security protocols. Holds a Bachelor of Computer Science from Monash University and manages all programming, cloud and technical integrations.
Plus our specialist team of:
- Regulatory compliance reviewers with healthcare law backgrounds
- Medical copywriters with clinical experience
- SEO specialists focused on healthcare search behaviors
- Marketing automation engineers
- Data analysts tracking patient journey metrics
How we work
1. Governance-First Content Development
Every asset is developed within compliance guardrails from day one- not retrofitted after the fact.
2. Approval Workflows That Work
We provide structured review processes so you can approve content confidently, not anxiously.
3. Technology-Enabled Delivery
From automated email sequences to sophisticated lead scoring, we build marketing systems that scale without sacrificing compliance.
4. Continuous Optimization
We track what matters (consult bookings, patient quality, procedure mix) and refine based on data, not hunches.
See the Quality First
Don’t take our word for it. Download a sample patient education guide and see the difference between generic content and governance-ready materials.
Ready to Market Your Practice the Right Way?
Get in Touch
Our content solutions blend industry expertise with persuasive storytelling to attract, engage, and convert your ideal clients.
Because a brand without a voice is a brand that’s easily forgotten.
Locations
Sydney Office
Suite 703 / Level 7 The Trust Building, 155 King St., Sydney NSW 2000
